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HOLISTIC DIGITAL SUCCESS: JEM&FIX

From SEO revolution to digital dominance

New strategic seo focus results in industry dominance and a massive increase in revenue across markets
88% organic traffic growth

An impressive 88% increase in organic traffic, directly reflecting the effective SEO strategy.

An online additional revenue of 49%

An additional revenue of 49% online, emphasizing the financial efficiency of the collaboration.

Increase market share

Større synlighed på sæsonbaserede søgeord har styrket jem & fix's position på markedet, hvilket har ledt til en betydelig forøgelse af markedsandele.

Collaboration: 2019-Now

Keyword analysis
Link building
Technical analysis
Strategic planning
Strategic advice on content production
Reporting
Education and training
Migration

The SEO revolution sets in & redefines the rules of the game

jem & fix A/S is a Danish family-owned chain of discount DIY stores. The chain opened its first store in Fredericia in 1988 and today employs over 2600 employees with more than 127 stores in Denmark, 66 in Sweden and 14 in Norway.

With big ambitions to establish a broader presence on Google, a partnership was formed that has today marked a remarkable journey towards digital supremacy. Through strategic SEO and a sharpened focus on seasonally relevant products, jem & fix has gone from being a traditional discount DIY chain to a digital frontrunner. Their renewed and cemented position in the industry has resulted in a massive increase in both visibility and impressive growth across markets.

The visibility on Google has helped to support customers with strong purchasing power who prefer to shop physically. This segment often searches for products online and is then guided to visit and shop in a store that has the product in stock. In this way, SEO has played an important and crucial role in driving customer flow to the stores.

Over the course of the partnership, InboundCPH has also helped migrate three websites, ensuring a smooth transition and maintaining visibility across keywords so that no revenue was lost in the subsequent period.

01
Situation: Aim for the stars with SEO

Da jem & fix indledte deres samarbejde med InboundCPH, var målet at vinde terræn på Google gennem en forbedret synlighed på sæsonbaserede søgeord. Den strategiske situation krævede en dybdegående forståelse og en målrettet indsats for at ændre jem & fix's digitale fodspor og skabe en organisk stigning af relevant og købestærk trafik.

02
Process: A data-driven and structured journey

Samarbejdet tog sit udgangspunkt i omfattende søgeords- og tekniske analyser, som gav et klart billede af de vigtigste indsatsområder. Dertil blev der skræddersyet en SEO-strategi, hvor hovedfokus var på indholdsoptimering af jem & fix’s hjemmeside. Dette blev eksekveret gennem et struktureret årshjul, der sikrede, at hvert eneste produkt var optimalt præsenteret og synligt på de mest relevante tidspunkter i løbet af året.

03
Results: The focal point of digital success

Det tætte samarbejde mellem jem & fix og InboundCPH har resulteret i en formidabel vækst. Med en øget organisk trafik på 88% og en forbundet online meromsætning på 49% , fremstår jem & fix nu som et skoleeksempel på, hvordan strategisk og målrettet SEO-arbejde kan transformere en virksomheds digitale tilstedeværelse og herigennem indfri omsætningsmæssige resultater.

Testimonial

"InboundCPH equals integrity and value creation"

"Working with SEO has been crucial for our visibility on Google. Together with InboundCPH's professional approach and help, we have worked according to the motto "Google only loves you when everyone else loves you first". So we were able to focus on the part of the SEO work we were missing - which has led to better rankings and increased traffic from strategically important keywords. Working with SEO never stops and is an ongoing process. It's clear to us that the battle for high rankings is tough and we can't afford to lose momentum. That's why we still use InboundCPH as our specialized partner, as we have further ambitions that we want them to help us achieve.

InboundCPH has also helped create an internal understanding of the importance of working with SEO. In this way, they have created value from day 1 and still do every day with their way of acting as a partner. They have stepped in right where we needed it - and do it on a "natural" level so that everyone understands what needs to happen and be done.

Anette Breith Mortensen
Online Team Manager, jem & fix

Digital growth journeys

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Har du brug for hjælp til din Google Marketing-indsats, eller overvejer du, om det giver mening for din virksomhed at fokusere på SEO og Google Ads? Kontakt Philip og få en dialog om dit projekt.

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