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HOLISTIC DIGITAL SUCCESS: ARVAL

A visible transformation: Arval's digital journey with InboundCPH

From invisible to visible: InboundCPH's SEO strategy powerfully transforms Arval's online presence in the Danish market.
700% growth in organic traffic

Arval's organic traffic grew from 300 to 2000 monthly visitors - an astonishing 700% growth split between B2C and B2B.

Strategic positioning

Established as a medium-sized player in Denmark, with clear plans for further Scandinavian growth.

Successful launch

The new website and its SEO strategy played a crucial role in achieving these results.

That's what we did

Keyword analysis
Link Building
Strategic sparring
Content analytics
Content optimization
Social Advertising
Google Ads

A growth journey from challenge to organic triumph

Arval BNP Paribas, a global leader in full-service vehicle leasing, offers a wide range of services including financing, maintenance, insurance and more. With a deep understanding of business needs, Arval presents itself as an experienced and credible player in the industry, dedicated to providing tailor-made solutions that maximize value for their customers. They have a strong presence in the international market, but faced a challenge in the Danish market. A priority that was seen as critical and formative for Arval's further growth and expansion in Denmark and later in Sweden.

With InboundCPH's at the helm as a strategic and executing digital marketing partner, a renewed focus on SEO succeeded in establishing Arval's presence in Denmark. Through close collaboration ranging from technical SEO to targeted content strategy, Arval achieved significant growth and position as a recognized player in the Danish market.

01
Strategic situation: Untapped potential and big new ambitions

Arval's ambitions were high - they wanted to position themselves in the Danish market with a powerful presence in connection with the launch of a new website. With a global background and new local ambitions, the task was clear; ensure a flawless technical platform and create a solid keyword strategy to gain a visible position as a market leader.

02
Our approach: Technical finesse & targeted content

The approach was two-pronged. First, a technically robust platform was created, fixing serious technical errors and creating a more SEO-friendly structure. Next, the focus was on the content strategy, differentiating between B2B and B2C pages to create more targeted landing pages for different car types. Effective and intensive link building was also implemented to support and ensure visibility on relevant and business-critical keywords, creating the foundation for a strong, broad digital presence.

03
Result: From hidden potential to recognized major player

The collaboration resulted in Arval growing from a relatively invisible player to a recognized mid-sized organic player in the market. With an increase in organic traffic of 700%, a growth track was created, which became a key element of the company's further digital growth strategy. The significant increase in organic traffic, combined with effective targeting and content optimization, has cemented Arval's position as a preferred B2B/B2C leasing provider. The initial successful collaboration also led to a broader, longer-term partnership, bringing several new digital disciplines into play, including social media and Google Ads.

Testimonial

Casper Svane, Digital Marketing Manager at Arval, put it:

“Thanks to InboundCPH, we have created real value for Arval and most importantly for our customers. We have optimized our online presence through SEO, social media and especially our Google Ads with great success. InboundCPH has shown excellent communication, proactivity and is without a doubt one of Denmark's best agencies. Their ability to lead us through the entire process from the first brief to the last workshop was incredibly professional.”

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Get in touch with us

Do you need help with your Google Marketing efforts or are you wondering if it makes sense for your business to focus on SEO and Google Ads? Contact Martino d'Apuzzo for a dialog about your project.

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  • Rosenvængets Allé 11, st.
  • 2100 Copenhagen Ø, Denmark
InboundCPH A/S - CVR: 39607255
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