B2B advertising

What is B2B advertising? Yes, that's a good question! Nevertheless, you can learn more about it in this article, which provides an explanation and some advice for those who are about to start B2B advertising.

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What is B2B advertising?

First of all, it should be mentioned that there is a difference between B2B-advertising and B2C-announcement. The big difference is the target audience.

In the B2C market, a company's products or services are promoted to private consumers, who are referred to as the end users.

In B2B markets, on the other hand, advertising by a company is targeted at other companies that are potential buyers of the goods or services of a manufacturing or trading company.

Where can a B2B company advertise?

An ad can be promoted on several different channels, which means you don't have to run your message on just one channel. Below are some different ways you can advertise your B2B business:

Which channels you should choose depends very much on where your customers are.

What does a B2B ad look like?

An advertisement can be designed in several ways. Below we have listed some examples:

The type of ad you should design depends on the message of the campaign and the channel you want to use to reach your target audience.

Whether you choose to advertise with text, banners/image or video, it is important that you remember that your ad's purpose is to capture potential customers' attention, let them become interested, maintain their interest and finally get them to click on your CTA, which leads to where they can make use of your offer/message.


Martino Mike d'Apuzzo

Partner & Senior Digital Advisor

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