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AI SEO agency: Get chosen, not just found

AI-powered search engines like ChatGPT, Google AI Overviews and Perplexity have become the place where many of your customers compare solutions and make decisions. As a specialized AI SEO agency, we help you get recommended where it counts. With 20 years of SEO experience, proprietary analytics platforms and a methodology that balances AI scale with professional judgment.
Henning Madsen</trp-post-container
Henning Madsen
Founder, CEO & Chief SEO Strategist

As an AI SEO agency we help companies get recommended and cited by ChatGPT, Google AI Overviews, Perplexity and Gemini, while boosting your classic Google visibility. It's not two parallel efforts, but one integrated strategy where 20 years of SEO experience meets the new AI search landscape.

Which agency specializes in AI SEO?

InboundCPH is one of Denmark's leading AI SEO agencies and has worked for more than 20 years to make companies visible in both classic and AI-driven search. We combine proven SEO expertise with proprietary analytics platforms that measure Share of Voice in ChatGPT, Google AI Overviews, Perplexity and Gemini, and translate insights into concrete actions that drive business results.

More and more customers are making decisions in conversations with AI, often without visiting your website. If your brand isn't mentioned in the AI's response, you're effectively invisible in the fastest growing channel. This requires a specialized approach that combines insights from classic SEO with a deep understanding of how the major language models retrieve, evaluate and cite sources.

This page gives you an overview of what we deliver as an AI SEO agency, how we work data-driven with Share of Voice and commercial value, and why InboundCPH is the right choice for companies that want to win in AI search

Why choose an AI SEO agency and not just a classic SEO agency?

Many SEO agencies today call themselves “AI-driven”, but there's a big difference between using AI as a working tool and mastering AI SEO as a discipline. A true AI SEO agency must be able to do three things that a classic SEO agency rarely has in its toolbox:

01

Measuring Share of Voice in AI responses

Know exactly how often your brand is mentioned in ChatGPT, Perplexity and Google AI Overviews and how you compare to your competitors.

02

Optimize for both Google and language models

Structure content and authority signals so that it both ranks in Google and is selected as a source by AI models.

03

Document commercial impact

Translate AI visibility into measurable business results: more leads, higher conversion and strengthened market position.

04

Combining expertise with AI scale

Use AI for heavy analytics, but let experienced specialists make the strategic decisions. Quality in = quality out.

A good AI SEO agency doesn't replace your existing SEO efforts. It expands it, building on the foundation you've already built and ensuring your investments bear fruit in the new, AI-powered search reality.

Our approach: AI with professional anchoring

At InboundCPH, we work responsibly with your business. AI assists, analyzes, inspires and guides, while all strategic decisions are rooted in experience, judgment and professionalism. This ensures results that work in practice and that we can vouch for.

We use proprietary AI platforms to analyze large amounts of data, identify patterns and find opportunities faster than manual work allows. But all content and recommendations are reviewed by our specialists. Nothing leaves our hands without professional approval.

This balance is crucial. Uncritical use of AI leads to thin, generic content that damages the brand and, in the worst case, is subject to Google's scaled content abuse penalties. We see daily examples of agencies mass-producing AI content without quality control and then wondering why rankings drop. This is not our approach.

What we deliver as an AI SEO agency

As an AI SEO agency, we cover the entire spectrum from strategy to execution. Our services can be delivered as a complete program or as specific initiatives, depending on where you are in your development.

01

Strategic AI SEO consulting

We map out where your biggest opportunities lie and create a prioritized plan to gain visibility in both Google and AI search engines.

02

Share of Voice analysis

We establish a data-driven baseline of your current AI visibility and set up dashboards that track progress on the queries that matter most to you.

03

AI-optimized content production

We produce content that is structured to be cited by the AI models while ranking organically. Always authored by a named expert and with strong E-E-A-T signals.

04

Technical AI readiness

We check that your website is set up so the AI models can find, read and cite your content. You get a concrete action plan that your own team can implement.

05

Authority building and offsite

We build the external authority that both Google and AI models reward: coverage in niche media, strong citations, relevant links and digital PR.

06

Training and knowledge sharing

We empower your marketing team so you can continuously bring more of the work in-house. We're a partner, not a dependency.

Why choose InboundCPH as your AI SEO agency?

There are many people calling themselves AI SEO agencies today. Here's what sets us apart from the majority:

InboundCPH in numbers

20 year
with SEO as a core discipline
28
specialists in Copenhagen and Aalborg
300+
successful customer cases
240+
Share of Voice analytics completed
Google
Premium Partner for more than 10 years

Specifically, we have the three things you should look for in any serious AI SEO agency: proven results in the form of concrete cases with measurable numbers, technical depth with proprietary platforms for Share of Voice measurement and transparency in working methodology and reporting. We never promise results without first analyzing what is actually possible in your market.

Case

Azets: from invisible to recommended in 3 months

Azets, one of the Nordic region's leading providers of financial and payroll administration, wanted to increase the visibility of their Interim CFO services. In three months, we focused on 20 search strings and delivered the following:

MeasurementBeforeAfter
Google AI Overview visibility55%→ 88%
ChatGPT visibility25%→ 44%
Google organic rankings (Interim CFO)Item 12→ Pos. 2

“InboundCPH got us started with AI-search in a single area. When we saw proven results on both Google and ChatGPT after 3 months, it was natural to expand the collaboration to more of our service areas and markets in Europe.”

Jørgen Bærentzen
Head of Marketing and Partners, Azets

Read the full case →

Are we the right match for you?

Collaboration works best when expectations and ambitions match. We are the right AI SEO agency for you if you:

  • Care about your brand and integrity and want a professional approach
  • Want to understand how AI searches impact your market before you scale your efforts
  • Has an ambition to be the brand customers meet in AI responses
  • See AI SEO as a strategic investment, not a quick fix
  • Want a structured approach with proven results

We, on the other hand, are not the right match if you're looking for autonomous AI solutions that mass produce content without professional quality control, or if you expect results without investing in quality. Our approach is built on accountability and professionalism, not shortcuts.

Kickstart your efforts

Try us out with AI SEO Pilot

For companies that want to test collaboration in a structured way, we have developed the AI SEO Pilot: a limited three-month program focused on one business area. You get documented results before you decide on the next step and you only commit to the pre-project.

Time frame
3 months
Executed in agile sprints
Investment
From 35,000 DKK
Tailored to your needs
Format
Delimited pre-project
You decide the next step

Read more about AI SEO Pilot →

Next steps

We're happy to discuss what an AI SEO collaboration could look like for your business and where you have the greatest potential to gain visibility.

Contact us

Frequently asked questions about choosing an AI SEO agency

What should I look for when choosing an AI SEO agency?
Emphasize three things: 1) Proven results in the form of concrete cases with measurable numbers, not just general claims of expertise. 2) A methodology that balances AI-driven efficiency with professional judgment so you can vouch for what is published in your name. 3) Transparency in working methodology and reporting. A serious AI SEO agency will always start with an analysis before promising results.
What is the difference between an AI SEO agency and a classic SEO agency?
A classic SEO agency focuses primarily on ranking high in Google's organic results. An AI SEO agency expands this discipline to include visibility in AI-generated responses from ChatGPT, Perplexity and Google AI Overviews. This requires competencies in Share of Voice measurement, AEO/GEO structuring and technical AI-readiness that few traditional SEO agencies have yet built up. At InboundCPH, we have combined both disciplines into one integrated approach.
Why use an agency instead of doing it yourself?
AI SEO is a rapidly evolving field where the rules and tools change from month to month. A specialized agency has constant insight into what works across industries and platforms, access to analytics tools you rarely want to invest in yourself, and experience with which efforts create commercial impact. At the same time, we equip your internal team so you can gradually take over the parts of the work that make sense to keep in-house.
What does it cost to work with an AI SEO agency?
The price depends on the level of ambition, market and competition. We offer three collaboration models: Copilot (we advise, you execute), Hybrid (we share the tasks) and Full Service (we handle everything). Most collaborations begin with a limited pilot (from DKK 35,000) so you can see the concrete value before you commit to an ongoing collaboration.
When can we expect the first results?
Typically within 4-8 weeks. We start with quick wins that can have an impact in the first month and then build on that with content production and optimization in the following sprints. After three months, an overall measurement of AI visibility and Share of Voice is available to document the impact. The Azets case is a typical example of what can be achieved in three months.
What does an AI SEO collaboration require from us internally?
We do most of the work. From your side, it's all about approving the content plan, providing professional input on the subject areas you know best, and implementing the technical guidelines we provide. You retain full control over what is published in your name and we adapt the workflow to your internal capacity.
What if we already work with another SEO agency?
It's easy to combine. AI SEO efforts can run in parallel with your existing SEO collaboration without stepping on its toes, as long as the tasks are clearly defined. We often find that our AI SEO efforts strengthen your classic SEO performance as a positive side effect because the same authority signals are rewarded in both channels.
How do you measure the impact of your work?
We set up dedicated dashboards that continuously track your Share of Voice across ChatGPT, Perplexity, Claude and Google AI Overviews. In addition, we measure reference traffic from AI platforms, the quality of the leads that come through this traffic, as well as the classic organic performance. You always get transparent and data-driven reporting that shows the impact on the KPIs that matter to your business.
Do you only work with B2B or also with B2C?
We work with both. Our strength is especially in complex B2B customer journeys, where research and evaluation in AI assistants carry great weight in the decision-making process. But we also have a proven track record in B2C projects where AI visibility is increasingly influencing the buying decision.
Can you help businesses in multiple markets?
Yes, we do. We work across the Nordic region and in other European markets. For international collaborations, we typically start with one language and one market in a pilot program, and then scale out to more markets once the method is proven in the first one.
Henning Madsen</trp-post-container
Henning Madsen
Founder, CEO & Chief SEO Strategist
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