As an AI SEO agency, we help businesses get recommended and cited by ChatGPT, Google AI Overviews, Perplexity, and Gemini, while also strengthening your traditional Google visibility. These aren’t two separate efforts, but a single integrated strategy where 20 years of SEO experience meets the new AI search landscape.
Which agency specializes in AI SEO?
InboundCPH is a specialized AI SEO agency that takes a data-driven approach to helping businesses gain visibility in both traditional and AI-driven search. We combine SEO expertise with proprietary analytics platforms that measure Share of Voice in ChatGPT, Google AI Overviews, Perplexity, and Gemini, and translate these insights into concrete actions that drive business results.
More and more customers are making decisions based on conversations with AI, often without visiting your website. If your brand isn’t mentioned in the AI’s responses, you’re invisible in one of the fastest-growing channels. This requires a specialized approach that combines insights into traditional SEO with an understanding of how large language models retrieve, evaluate, and cite sources. That’s the core of what we call AI SEO.
On this page, you’ll get an overview of what we offer as an AI SEO agency, how we take a data-driven approach to Share of Voice and commercial value, and how we differ from a traditional SEO agency.
Why choose an AI SEO agency and not just a classic SEO agency?
Many SEO agencies today call themselves AI-driven, but there’s a big difference between using AI as a tool and mastering AI SEO as a discipline. To find the best SEO agency in Denmark for an AI project, the agency must be capable of three things that a traditional SEO agency rarely has in its toolkit.
Share of Voice in AI responses
Know exactly how often your brand is mentioned in ChatGPT, Perplexity and Google AI Overviews and how you compare to your competitors.
Both Google and language models
Structure content and authority signals so that it both ranks in Google and is selected as a source by AI models.
Proven commercial impact
Translating AI visibility into measurable business results: qualified leads, a sales pipeline, and a stronger market position.
Expertise in AI at Scale
Use AI for the heavy lifting of analysis, but let experienced specialists make the strategic decisions. Quality in means quality out.
A good AI SEO agency doesn’t replace your existing SEO efforts. It expands on them, builds upon the foundation you’ve already laid, and ensures that your investments also pay off in the new, AI-driven search landscape. Part of this work falls under what is now known as GEO (Generative Engine Optimization), where the two disciplines complement each other.
Our approach: AI with professional anchoring
At InboundCPH, we take a responsible approach to your business. AI assists, analyzes, and guides, while all strategic decisions are grounded in experience, sound judgment, and expertise. This ensures results that work in practice—and that even a skeptical CMO can trust.
We use AI platforms we’ve developed in-house to analyze large amounts of data, identify patterns, and uncover opportunities faster than manual work allows. However, all content and recommendations are quality-assured by specialists who understand your business, your market, and your target audience. We don’t believe in mass-produced AI content without strategic direction; instead, we believe in content that is helpful and people-first.
Visibility on Google
- Focus on Keywords and Rankings in Google
- Traffic as a Primary KPI
- Optimization for a Single Algorithm
- Linear Customer Journeys via Search Results
Recommendations in AI Responses
- Focus on Entities, Context, and Recommendations
- Share of Voice and Citations as KPIs
- Optimization for Multiple Language Models and Response Engines
- Complex customer journeys directly within AI platforms
What we deliver as an AI SEO agency
When choosing the best AI SEO provider for your business, it’s all about finding a partner who can deliver across the entire spectrum. This places demands on them AI SEO Experts, who is in charge of the project. We offer a comprehensive package of services covering everything from strategy to execution and measurement.
AI Share of Voice Analysis
We'll assess your current visibility on ChatGPT, Perplexity, and Google AI Overviews, and compare it to that of your main competitors.
AI SEO Strategy
We develop a data-driven strategy that identifies the fastest paths to increased AI visibility and aligns our efforts with your business goals.
Entity optimization
We strengthen your digital presence through structured data, digital PR, and authority building, so that AI models understand exactly what you offer.
Topical Authority Content
We produce in-depth, expert-driven content using a hub-and-spoke structure that positions you as the leading authority in your market.
Technical AI Optimization
We ensure that your website is technically optimized for both Googlebot and the crawlers that feed data to the large language models.
Ongoing measurement and reporting
We provide transparent dashboards that track trends in your AI Share of Voice, citations, and the resulting commercial impact.
Azets: From Invisible to Recommended in Three Months
Azets, one of the Nordic region’s leading providers of financial and payroll management solutions, wanted to strengthen its position for business-critical search queries on both Google and AI platforms. Through a targeted AI SEO campaign focused on topical authority and entity optimization, we delivered measurable results in three months. See more examples among Our case studies.
At the same time, their ranking for the business-critical keyword “Interim CFO” on Google moved from position 12 to position 2.
“InboundCPH has succeeded in translating complex AI development into a concrete and actionable strategy. Their focus on data and business value makes them a strong strategic partner for us.”
Are we the right match for you?
AI SEO isn't for everyone. It requires patience, resources, and a willingness to invest in quality. We're typically a good fit for companies that can relate to the following.
- You have complex B2B customer journeys in which research using AI assistants is playing an increasingly important role.
- You operate in a highly competitive digital market where margins determine who wins the order.
- You view content as a strategic asset and want to invest in quality rather than quantity.
- You want a partner who focuses on business results rather than just placements, and who can demonstrate the impact.
We’re probably not the right fit if you’re looking for quick, cheap links, AI-generated bulk content without editorial oversight, or if you expect guaranteed top rankings within a month.
Try us out with AI SEO Pilot
We know that choosing a new SEO agency to handle your AI strategy is a big decision. That’s why we offer an AI SEO Pilot—a three-month pilot program during which we analyze your market, develop a strategy, and implement the initial initiatives. This gives you the opportunity to see our methods in action and assess the quality of our work before committing to a longer-term partnership.
How much does an AI-powered SEO program cost? An AI SEO Pilot starts at 35,000 DKK. After the pilot, we can continue our collaboration in the model that works best for you: as a Copilot (consulting for your internal team), Hybrid (shared execution), or Full Service (where we handle everything). The final price depends on the competitive landscape and your level of ambition, and we’ll work with you to set the budget based on the key metrics that matter to your business.
Would you like to know how you're doing in AI searches?
Get a no-obligation assessment of your current AI Share of Voice and the potential for your business.
Frequently asked questions about choosing an AI SEO agency
What is the difference between traditional SEO and AI SEO?
Traditional SEO focuses on optimizing a website for visibility in search engines like Google through links and keywords. AI SEO builds on this and also focuses on how AI systems like ChatGPT and Perplexity understand, evaluate, and recommend the company as an authority. It’s more about entities, context, and being cited as a credible source.
Is AI SEO worth the money, or is it just a trend?
AI-powered search reflects a real shift in how many people—especially in the B2B sector—research and compare suppliers before making contact. Whether the investment is worth the money depends on how large a portion of your market already uses AI platforms in the decision-making process. The more this is the case, the greater the risk of being invisible in that space. We recommend starting by measuring your current Share of Voice so that the decision is based on data rather than assumptions.
How quickly does AI SEO work?
Just like traditional SEO, AI SEO is a long-term strategy. Typically, we see the first signs of increased AI visibility and Share of Voice within two to three months after implementing topical authority content and entity optimization. Major business-level shifts often require six to twelve months of focused work.
How much does an AI SEO course cost?
The price depends on your level of ambition, the competitive landscape, and how much you can handle in-house. At InboundCPH, an initial AI SEO Pilot project typically starts at 35,000 DKK for a three-month program. After that, we’ll tailor an ongoing retainer agreement to match your needs and budget.
What does an AI SEO collaboration require from us internally?
We handle the analysis and the heavy lifting in terms of strategy and execution. On your end, this requires that you approve content plans, provide subject matter expertise to our specialists, and help implement technical recommendations if you have your own developers. You always retain full control over what is published in your name.
What if we already work with another SEO agency?
It’s perfectly possible to combine the two. Our AI SEO efforts can run in parallel with your existing SEO collaboration, as long as the tasks are clearly defined. We often find that our AI SEO efforts enhance your traditional SEO performance as a positive side effect, because the same authority signals are rewarded in both channels. Many choose us as a specialized supplement.
What AI tools do you use for search engine optimization?
We use a combination of market-leading SEO tools and our proprietary AI SEO platform. The platform enables us to measure Share of Voice in AI overviews and language models such as ChatGPT and Claude, identify content gaps, and monitor how your brand is cited in AI responses across the market.
