Search
Linkedin-in Facebook-f
About us
Tools and tools
Process
Areas of interest
Testimonials
Business insights
Contact us
Data-driven marketing

Data and insights

We help you collect, understand and activate your data so you can strengthen your reporting, make better decisions and get more out of your marketing efforts.

GET SPARRING ABOUT DATA
Data-driven insights based on facts rather than gut feelings

Most companies have data. Fewer use it properly. When your data is properly collected and structured, you get a clear overview of what's working - and what's not. This means you can prioritize your marketing efforts, optimize them continuously and get more out of your marketing budget.

How we work with data

Data collection

We ensure your data is collected correctly across platforms so you can trust your data and make better decisions.

Data analysis

We translate your data into concrete insights that make it clear what drives performance and where there is potential for growth.

Compliance

We help you comply with GDPR and ePrivacy (cookie regulations) so that your data collection complies with current legislation at all times.

Future proofing

We build setups that take into account the trend towards fewer cookies, a greater focus on first-party data and changing regulatory requirements.

From complex data to clear decision making

We develop customized dashboards in Data Studio that bring your KPIs together in one place place so you can always document the ROI of your marketing efforts to the management team.

Our dashboards are automatically updated with real-time data and can include data from Google Analytics, Google Search Console, Google Ads, Meta Ads, LinkedIn Ads and your CRM system.

Dashboard guide

Trust happens when results speak

 

Our work with SEO consulting, SEO analysis and search engine optimization is rooted in years of experience across industries and business models. 

» The entire collaboration has worked incredibly well, where you had a sharp team. There has been continuous interaction in the tasks, which has created great results. It has been success after success all the way through. At many agencies, you pay for a senior, but it's a junior who does the work. It's important to us that there is transparency in the collaboration and that you get what you pay for - and you do that with you. «
André G. Hansen

Strategic project manager

" I wouldn't have dared to dream that we would have gotten to where we are today. There is no doubt that the huge growth is due to the collaboration we have had with InboundCPH and the good interaction between them, us and our web developers. I'm glad that InboundCPH is not commission-based - shall we just say that? "
Allan Christensen

eCommerce Manager

" Henning was personally the reason we switched to InboundCPH, as he showed good business acumen, humility and an ambitious approach to solving the challenges that Spies and I faced. InboundCPH works purposefully and visionary around our joint solution proposal and can navigate on all levels. "
Rasmus Panduro

eCommerce manager

TRACKING AUDIT

Get a handle on your tracking

Gain insight into whether your data is reliable - and where you're losing important knowledge along the way. From consent and Google Tag Manager to Google Analytics and ad platforms, we'll go through your setup to give you a clear overview of errors, gaps and opportunities.

Get a tracking audit
We look forward to receiving your application and CV
Cecilia Studer, employee at InboundCPH

How the data landscape has changed

Recent years have changed the way companies collect, measure and activate data. New privacy regulations, browser changes and technological shifts have made first-party data, compliance and alternative tracking methods more important than ever before. We follow developments closely so our customers can stay ahead of new requirements and opportunities.

The future

Browsers restrict tracking even further

First-party data becomes the foundation for data-driven marketing

Google Privacy Sandbox is changing the digital landscape

AI shapes the future of marketing attribution

2025

Hanover Administrative Court declares Google Tag Manager illegal without consent - June 2025

Microsoft Consent Mode becomes mandatory - March 2025

2024

Google deletes all Universal Analytics accounts - July 2024

Google begins phasing out third-party cookies - January 2024

2023

Google Consent Mode V2 becomes mandatory - October 2023

Apple introduces Link Tracking Protection - September 2023

EU introduces Digital Services Act (DSA) and Digital Markets Act (DMA) - August 2023

Universal Analytics stops collecting data - July 2023

EU-U.S. Data Privacy Framework adopted - July 2023

2022

More companies are implementing Google Analytics alternatives - October 2022

The Danish Data Protection Agency warns about Google Analytics 4 - September 2022

Google starts the Universal Analytics phase-out - July 2022

2021

Facebook rolls out Conversions API - April 2021

Apple launches App Tracking Transparency (ATT) - April 2021

2020

Google launches server-side tracking - August 2020

Google Analytics 4 launches - October 2020

Schrems II ruling changes data transfers between EU and US - July 2020

2018

GDPR enters into force - May 2018

Our toolbox

Google Analytics

Analytics platform for measuring traffic and user behavior online.

Google Tag Manager

Tool for easy implementation of tracking codes.

Data Studio

Visualization tool for interactive dashboards and reporting.

Piwik PRO

Privacy-focused analytics platform based in Europe.

Zapier

Automation tool that connects systems and moves data between them.

Supermetrics

Data tool for exporting marketing data from platforms around the world.

Brace

Server-side tracking platform for managing data collection.

Matomo

Open source analytics platform with full data ownership.