Tracking Audit

Get a Tracking Audit - and make the right decisions

A tracking audit gives you clarity on whether your data is reliable and where you are losing insights. We uncover it all and give you a roadmap to better decisions.

Request an audit

What do you get in a tracking audit?

You get a clear and actionable overview of your current setup:

  • Review cookie implementation and data collection to ensure GDPR compliance and data is not collected without valid consent.
  • Assessment of Consent Mode v2, so user choice respected and data quality for marketing platforms is optimized.
  • Review of tracking logic in GTM, focusing on structure, scalability and maintenance to ensure a foundation that follows best practice. 
  • Assessment of your analytics platform (GA4, Piwik PRO, Matomo) with a focus on proper setup, feature utilization, data quality, performance and error sources.
  • Benchmark against best practice and concrete recommendations for an improved tracking structure and reporting.
  • Review tracking for ad platforms like Google Ads, Meta and LinkedIn, so conversions are measured correctly and the budget is used optimally.


Everything is delivered in an easy-to-understand format with clear recommendations, priorities and concrete next steps - presented to relevant stakeholders.

Why is a tracking audit relevant?

Many companies work with a tracking setup that is either outdated, inefficient or unclear. A tracking audit helps you to:

  • Ensure GDPR compliance and minimize the risk of potential fines.
  • Send more and more accurate data to ad platforms so the algorithms can work in your favor.
  • Identify technical errors in your GTM setup that can degrade data quality or lead to incorrect decisions that affect your ability to achieve your goals.
  • Uncover untapped opportunities in your analytics platform to gain deeper insights into user behavior and make better decisions.
  • Create a scalable and future-proof tracking foundation that follows best practice and supports your growth.
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CHOOSE US FOR OUR EXPERIENCE, RELIABLE RESULTS AND GOOD RELATIONSHIPS
14
Year
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28
marketing
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+300
Successful
customer cases

What our customers say

" The entire collaboration has worked incredibly well, where you had a sharp team. There has been continuous interaction in the tasks, which has created great results. It has been success after success all the way through. "
André G. Hansen

Strategic project manager

" I wouldn't have dared to dream that we would have gotten to where we are today. There is no doubt that the huge growth is due to the collaboration we have had with InboundCPH and the good interaction between them, us and our web developers. I'm glad that InboundCPH is not commission-based - shall we just say that? "
Allan Christensen

eCommerce Manager

" Henning was personally the reason we switched to InboundCPH, as he showed good business acumen, humility and an ambitious approach to solving the challenges that Spies and I faced. InboundCPH works purposefully and visionary around our joint solution proposal and can navigate on all levels. "
Rasmus Panduro

eCommerce manager

" It's clear to see that InboundCPH has been working with SEO since 1997. They know what works, what to pay attention to and in which direction SEO is evolving. They are used to working with large organizations and strong at communicating complex SEO topics so that all stakeholders understand them. "
Lars Bøgner

Online Manager

" Honesty, openness and a strong but never complacent belief in their own value are qualities we really appreciate about InboundCPH as a partner. They have never oversold or undersold their services, but have been honest in setting expectations, forecasting and subsequent reporting. "
Johan Johansen

Digital Manager

Frequently asked questions

A tracking audit is relevant for companies that advertise digitally, work data-driven - or experience uncertainty about their data. This applies both if you suspect errors in your setup, if performance does not match expectations, or if your tracking does not meet GDPR requirements

We start with Google Tag Manager to ensure you have a robust foundation that sends the correct data to all relevant platforms. We also look at your analytics platform (GA4, Piwik PRO, Matomo) to assess how features are utilized and identify potential data collection errors, as well as the ad platforms you use, such as Google Ads, Meta and LinkedIn. 

Yes, we do. We see tracking and consent as two sides of the same coin. The audit covers cookie implementation, Consent Mode v2 and data collection to make sure that users' choices are respected and that your data is collected correctly and legally.

The result is delivered in an easy-to-understand format with clear recommendations, priorities and next steps. We always go through the audit in a meeting to ensure a common understanding of both challenges and opportunities.

The price of a tracking audit depends on the complexity of your setup and how deep the analysis needs to go. In connection with a dialog about a possible collaboration, we sometimes do a preliminary review free of charge. If you want a thorough audit with report and review, the price is typically in the range of DKK 10,000-15,000.

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