SEO agency in Copenhagen, Aarhus and Aalborg

SEO is made up of four areas: technique, content, links and user signals. In other words, SEO is a multi-faceted process, and your chance of achieving good search engine rankings depends on a holistic effort in all four areas.

We are a specialized SEO agency that works with the four areas based on a specific assessment of which weighting of the areas can bring your business the most visitors and sales. Read more about search engine optimization.

We have an individual and differentiated approach to every customer, but we have some set processes that most collaborations are based on.

1. SEO Business Case
Prior to the collaboration, we prepare an SEO Business Case. The Business Case provides you with a calculation of your financial growth potential and profitability through a targeted SEO strategy, a mapping of your market position on Google compared to your closest competitors and a review of the focus areas you should prioritize.

The business case provides answers to how profitable your current SEO efforts are and to what extent SEO is a profitable investment. It also provides a basis for setting clear and realistic goals for the work, so you can better align expectations for budget, metrics and results both online and with an SEO agency. Read more about our SEO Business Case.

2. Kick-off meeting
The collaboration begins with a meeting where we jointly define a strategy, an action plan and concrete goals to guide our efforts. We make sure the goals are realistic and achievable, and we continuously evaluate the SEO process to ensure we maintain momentum and direction.

The kick-off meeting is based on the Business Case, any preliminary analysis and the formal framework of the collaboration and forms the basis for our further work. To ensure a constructive and fruitful collaboration and a good ongoing dialog, a steering committee is established with representatives from both parties.

3. Analyze
The prerequisite for successful SEO is that the work is based on solid knowledge about your target audience, website, competitors and market position. A good SEO strategy therefore includes a number of knowledge-building analyzes.

We create four analytics as needed:

• Keyword analysis. Mapping of business-relevant keywords and your market position on these words. The analysis results in a prioritized list of keywords that can yield the greatest return on investment by increasing the visibility of your website.
• Technical analysis. Mapping technical and content errors on your website that negatively impact your visibility on Google and untapped opportunities to improve your visibility.
• Link analysis. Identifying the strengths and weaknesses of your link profile and mapping websites that link to your competitors but not to you. The analysis provides knowledge on how to increase your visibility and awareness through link building.
• Conversion analysis. Mapping errors and inadequacies on your website that negatively impact your visitors' behavior and willingness to buy, and untapped opportunities to improve their behavior.

Read more about our SEO analysis.

4. Quick wins
If, during the initial phase of the collaboration, we discover errors and inconsistencies on your website that can be easily remedied, we will immediately suggest concrete solutions. Quick-wins can include issues such as indexing, load time (loading speed), redirects and duplicate content.

Any quick wins do not change the fact that SEO is a long-term process and that it can take up to several months before you see the first results of the work - regardless of which SEO agency you work with. From experience, we know that the profitability of SEO is greatest if the collaboration takes place over a minimum period of 12 months.

5. Execution
We execute the strategy through a series of actions in the following four areas. We do not necessarily prioritize all areas equally, but make a concrete assessment of which weighting of the areas is most profitable for you.

• Technical SEO. We guide you in addressing technical errors and inconsistencies on your website that have a negative impact on your visibility on Google and untapped opportunities to improve your visibility - based on the technical analysis. Read more about Tenical SEO.
• Content optimization. We search engine optimize the textual content on your website. The optimization is based on keyword analysis to ensure greater visibility and more traffic on the business-relevant keywords we have identified as the most profitable. Read more about content optimization.
• Link building. We build links to your website. Links are the most significant factor in how visible your website is on the business-relevant keywords we have identified as the most profitable. Link building is an ongoing process that continues throughout the entire collaboration. Read more about link building.
• Optimization of user signals. We help you optimize visitor behavior on your website, partly to ensure that visitors have the most value-adding behavior and partly because certain types of behavior affect how visible your website is on Google. Read more about user signals.

6. advice and training
An integral part of our collaboration is advice and professional sparring. We believe in knowledge sharing because it allows you to take care of your internal SEO activities and because the results are better if you are an active partner in the collaboration.

We have an ongoing dialog about the degree to which you want to improve your skills in the areas we work with. If needed, we can organize courses where we provide you with knowledge and concrete strategies, methods and tools that you can use in your daily work.

7. reporting
We send monthly reports with documentation of our work and our results. The reports can include documentation of our deliveries, your positions on Google, your visitor numbers and the number of sales.

The content of the reports may vary depending on the goals we have set. The reports are based on data from analytics tools such as Google Analytics and SEMrush. In addition to the reports, weekly statistics on your positions on Google are sent.

8. Evaluation
We hold quarterly evaluation meetings where we together evaluate the progress and results of the collaboration. The evaluation meetings are based on the reports with documentation of our work and results that we have sent to you on an ongoing basis.

Based on the evaluation, we plan and adjust our future activities to ensure that we achieve the goals we have set together. We do not downgrade our efforts if we are close to reaching our goals or if we reach them ahead of schedule.

We work with both private companies and public institutions in virtually all industries. We have extensive experience with B2B, B2C and e-commerce in both Danish and international markets. See our boxes.

Search engine optimization (SEO) is an ongoing and long-term process, which is why the collaboration takes place over a longer period of time. In our experience, the profitability of SEO is greatest if the work is carried out over a period of at least 12 months. Most of our customers work with us for several years.

We believe in knowledge sharing because the benefits of working with us are greater if you are an active and critical partner. That's why we are happy to share our knowledge. But you decide how much you want to get involved in our work.