What is keyword density?
Keyword density (also called Keyword Density and keyword density) is an expression of how many times a specific keyword appears in a text. Keyword density is measured as a percentage. For example, if a keyword appears 9 times in a text of 1,000 words, the keyword density is 0.9 %. If the keyword appears 20 times in the text, the keyword density is 2 %.
Some SEO specialists recommend a specific keyword density, i.e. that the primary keyword makes up a certain percentage of all words in the text. This is not a practice we recommend because it can very easily result in a slightly artificial text. Similarly, we don't recommend that you deliberately include misspellings in the text, even if you suspect that some people misspell the keyword when they search.
Our basic recommendation is that you write texts that appear natural for people to read. This means that you should not use the keyword unnaturally many times in the text, but that the keyword should of course be included in the text and its headline.
Length of the text
The body text on a page should be at least 500 words and should generally be longer than the text your competitors have on their corresponding pages. Do a Google search for the primary keyword you are optimizing for to see the text length of your competitors' pages. However, the body of a product page does not need to be longer than 50-100 words, provided it is not a well-known product such as the iPhone 11.
Long texts on category pages can be placed at the bottom of the page if there are products or other items you want to display at the top that you don't want the text to take the focus away from. Alternatively, an excerpt of the text can be displayed at the top and the rest hidden behind a 'Read more' button that unfolds the entire text. Long body texts should be structured into smaller, readable sections. Use bullet points and tables as needed - it all helps to make the text more readable.
Even if the purpose of the text is to increase your site's visibility on Google, the text should first and foremost be written for people. This means that the text should be written in vibrant and error-free language that is in line with the way you communicate online, appeals to your target audience and provides a good understanding of the product or service you offer.
Good use of keywords in texts
The text should be written based on the keywordsyou have linked to the page in question. A 500-word text should contain the primary keyword 8-12 times and any secondary keywords 1-6 times. A 1,000-word text should include the keywords slightly more times. Include keywords in a natural way and use inflections and synonyms as needed.
It doesn't matter if a keyword is singular or plural. Google knows that they are the same word. Similarly, a keyword does not need to be included in exact form. For example, the keyword 'copenhagen hotels' can be included in the text by typing 'hotels in Copenhagen' - and you can actually include several different keywords in the text at the same time.
In addition to the above, for secondary keywords you can just include the unique part of each keyword. For example, if you have a category page targeting the keyword 'socks' and a number of secondary keywords about different colors ('black socks', 'white socks' etc.), you don't necessarily need to include the word 'socks' when mentioning each color.
On product pages, the body of the page can include information about the physical characteristics of the product (shape, size, materials, colors and design) and the useful characteristics of the product (i.e. the need the product meets or the problem the product solves). This also applies to category pages that describe several different products.
