As a B2B company, it can be harder to track organic traffic and the effect it has on the buyer journey than it is for B2C and E-commerce. This can be a discouraging factor when it comes to SEO work and the goals that are often directly linked to growth.
So how do you ensure that your SEO efforts create value? And how do you know if you're getting the most out of working with an agency or consultant?
Find out more in this episode when Thomas Østerkjerhuus from MorningTrain visits the studio for the third time. In the episode, he talks about how to break away from pseudo-reports and what benefits there are for both the person who prepares the report and the person who receives the report, creating a win-win situation.
Do you need help with search engine optimization (SEO) or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen for a dialog about your SEO project.
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