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Customer Journey Mapping

In this episode we are joined by Christopher Hofman from IMPACT Extendand we're going to talk about Customer Journey Mapping. Most touchpoints of your users' buying journey are on Google, so we'll talk about customer journey mapping to identify the different prospects (touchpoints) in the buyer journey. But how do you measure success and what are the typical metrics? And finally, a good tip: Remember that the different pages on your website should do different things, so think about the purpose of the content on the page.

Host: Henning Madsen
GuestsChristopher Hofman, IMPACT Extend

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