Education and training
Strategic consulting
Keyword analysis
Technical analysis
Content optimization
Link building
Realizing great untapped potential
In 2018, Atea decided to make SEO a central part of its marketing efforts, but with a complex webshop with more than 250,000 product pages, it was no easy task. Atea therefore decided to find external help. Among several agencies, InboundCPH was chosen, and Allan Bo Christiansen, eCommerce Manager at Atea, explains why:
"The main reason was InboundCPH's solution-oriented approach and good handling of the dialog. InboundCPH showed business understanding, great commitment and a high level of flexibility. InboundCPH also had some good cases, but they went all in and went all in, and I really liked that. That was what I was looking for and what Atea needed".
The collaboration began and after identifying the growth areas and setting the framework to create the best results, the efforts were executed in close collaboration between Atea and InboundCPH. The result is undeniable: 56.98 % more visitors from Google and a triple-digit million amount in additional revenue from Google after two years of collaboration.
Training and knowledge sharing across seven countries
The SEO collaboration between InboundCPH and Atea forms the basis for ongoing training of employees across seven countries, so the successful results originate from the Danish department of Atea.
"The SEO collaboration across countries has contributed to a new approach from our strategic leaders. There is more focus on spreading knowledge sharing and idea development internally throughout Atea, and it is clear that it has a positive effect on the bottom line." explains Camilla Schmidt Nygaard, Digital Business Developer at Atea. Camilla is in daily contact with the different departments in Atea and has helped create synergy groups that help the digital departments share experiences.
