SEO CASE: How Anew Sleep went from 0 to 10,000 visitors
In this on-demand webinar, Kristian Larsen from Anew Sleep shares his experience of using different SEO tools and strategies to improve online visibility and traffic. According to Kristian, SEO (search engine optimization) is a crucial component of an effective digital marketing strategy. He sees SEO as a powerful tool to attract relevant visitors who actually have problems that the company can solve.
For Kristian, the investment in specialized SEO tools like Surfer SEO is well justified as they provide detailed guidelines on how to improve content and thus search engine rankings. He also stresses the importance of constantly monitoring and optimizing content, even after it has been published, to ensure ongoing success. Here are 5 key points:
- Tools like Surfer SEO: Kristian talks about the importance of using specialized SEO tools like Surfer SEO. This tool helps analyze the first ten results on Google and provides guidelines for content optimization
- Focus on Quality: Kristian emphasizes that it is important to focus on quality content. Although the tools can be expensive, he believes the investment is worth it as it leads to better results
- Constant Optimization: After the content is published, it's important to continue to monitor and optimize it. Kristian mentions that they use rank trackers and other tools to continuously assess their rankings and make necessary adjustments
- Educating the target audience: Kristian talks about the importance of not only focusing on the product (in his case "weighted duvets") but also on related topics like sleep problems. This helps to educate the target audience and expand the marketplace
- Total Cost: Kristian gives an overview of the total monthly costs for the SEO tools they use. He believes the costs are justified as they contribute to the overall success of the company.
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