What is the True Value of SEO? And no, you can't only measure ROI
In a world where technology is constantly evolving, SEO faces new challenges and opportunities. Andrew Holland, Director of SEO at JABH, delves into how SEO can be measured and valued more effectively in the marketing landscape. He argues that SEO's true value lies in its ability to increase a company's physical and mental accessibility in search engines. This makes it a critical component of any marketing strategy.
Holland emphasizes that ROI (return on investment) is a poor measure of SEO's effectiveness. Instead, the focus should be on how SEO can improve a company's visibility and thus its sales and revenue. He also warns that artificial intelligence will change the rules of the game, making it even more important to understand and articulate SEO's real value.
Ultimately, SEO isn't just about traffic and rankings; it's about creating lasting connections between brands and consumers. It's time to change how we think about and measure the success of SEO.
ATTENTION. The on-demand webinar is in English.
