What is a webinar?
A webinar is a presentation held in real time via the internet. The main feature of a webinar is that a presenter imparts knowledge to participants who may be geographically located all over the world. It is often possible for participants to interact with the presenter through chat messages.
Webinars can be used for disseminating knowledge and marketing a business. At InboundCPH we hold for example free webinars about, among other things SEOwhere we share our knowledge with attendees, giving them the opportunity to get to know us better.
Example of a webinar.
Tips for a webinar
As a webinar participant, we recommend that you:
- have a stable internet connection
- Join the webinar via the submitted link in good time
- Plug in your laptop during the webinar
- use headphones to enhance the sound
- Shut down unnecessary computer programs during the webinar.
As a webinar presenter, we recommend that you:
- have a stable internet connection
- Plug in your laptop during the webinar
- Use a good microphone or headset
- using a good video camera
- Engage with participants via chat or polls.
Webinar systems
There are many different webinar systems available. Among the more popular ones are:
It is no longer necessary to install additional software and special equipment as in the past.
It is an advantage if the chosen software allows for it:
- screen sharing
- Screen sharing and video sharing in the same screen
- Multiple simultaneous presenters
- A high number of participants (100+)
- chat function
- polls
- Automatic email broadcast before and after the webinar.
How can webinars be used?
Webinars can be successfully used for many different things. As a participant, it can be to boost your or an employee's knowledge on a specific topic. As the organizer of a webinar, it can also be with different goals in mind.
Webinar for learning
As an educator, you can reach a wider audience of students as they don't have to spend time and money traveling. Participants can access your webinar from anywhere as long as they have internet.
Hosting a webinar also allows you to avoid costs associated with conference room rental, food and other expenses, which allows you to charge less for the event and have more participants.
Many companies use webinars to train and update their employees' professional skills. In today's fast-paced world, only those who keep up with the latest industry trends can succeed.
Webinar for marketing
Marketing is an area where webinars can be most beneficial, as a webinar often helps you build a long-term personal relationship with your customers. If you can impart expert knowledge to participants on a given topic, they will often trust you more and be more likely to buy your products or services.
Frequently asked questions
In its simplest terms, a webinar is an online presentation held via the internet in real time. You can think of it as a seminar over the internet.
Among the most popular webinar systems are Zoom, BigMarker, GoToWebinar and Danish TwentyThree.
Prices for the most common webinar systems start at around £1,000 per month. On top of that, there's a one-time fee for a microphone and video camera.
