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Google Analytics Universal is shutting down and being replaced by Google Analytics 4. Today, being data-driven is an important part of a successful marketing department and for those who haven't set up GA4 yet, you are potentially losing data with every passing day.
Nervousness is rising among Danish companies due to developments in data law. What to do now that Analytics may become illegal in the EU and data rules are being tightened further. In a new ruling, the Austrian Data Protection Authority writes that Google Analytics does not comply with the GDPR rules in the EU. So far, the Danish Data Protection Agency has stated that they are closely reading the ruling before issuing further guidance. Regardless of the ruling, the importance of legal and effective data collection does not change. That's why we're working on solutions that can not only act as a fallback solution to a possible ruling, but also be seen as a valuable upgrade to current setups.
On November 2nd, Google launched their new Performance Max format. With a name reminiscent of a dietary supplement that can improve sexual performance, they set high expectations for the product.
SEO and social media (SoMe) are often seen as two separate marketing disciplines with their own value-adding objectives. SEO is a long-term strategy based on keywords and technical optimizations, whereas social media is often based on short-term experiments and live data. But did you know that if you combine your SEO and social media strategy, you can achieve even better results?
On 15 October, the Danish Business Authority announced that they will not prioritize the supervision of websites' collection of simple statistics in the future. This affects your ability to collect statistics without consent. The statement from the Danish Business Authority can hardly be interpreted in any other way than that you can collect statistics without consent - as long as a number of conditions are met.
HTTP/2 is an effective way to make your website load faster - so if you're not already using HTTP/2, it's a good idea to get started as soon as possible. In this blog post, you'll learn what HTTP/2 is and the advantages and disadvantages of HTTP/2.
Rich snippets are additional information that appears in some Google search results, such as restaurant reviews. Adding rich snippets to your search results provides more information to the user and attracts the user's attention. Rich snippets are not a ranking factor, but a factor that can help you stand out on Google search results and increase your CTR (click-through rates).
The new Google update (Core Web Vitals update) is just around the corner and an analysis from Resolution Media shows that 4 out of 5 companies are not ready for the new update. The new update consists of three Core Web Vitals parameters that measure the user experience on a website. The user experience on your website will therefore have an even greater impact on your Google ranking.
It's always been a bit of a mystery how exactly Google calculates Quality Score (which affects how profitable and effective your Google Ads ad is). But now Search Engine Land has analyzed more than 15,000 Google Ads ads and found the recipe for the "secret" calculation of Quality Score.
When people talk about strategies, it is often implied that it is about achieving growth. It is therefore also referred to as a growth strategy. Learn more about the different types of growth strategies in the text below.
Marketing Qualified Leads or MQLs are leads that have shown interest in buying a product or service. This means they have taken the first step to engage with your company but have not yet made a purchase. Marketing activities bring in leads, but then it's this lead's behavior that determines whether the marketing team considers them an MQL.
Once you start collecting leads, it's important to know which leads are the hottest and what you need to work on to make your business even more attractive to the lead. Lead scoring can help you with this.
A topic cluster is a way of organizing content on a website. Read more about topic clusters here.
Progressive Web App (PWA) is an open source initiative designed to provide faster websites on mobile devices (smartphones and tablets). In this post, I'll make you a little bit smarter about PWA.
Remarketing is an advertising method that allows you to reach people who have previously interacted with your website or app. You can keep your target audience interested in you and your products
Moving your website can have major consequences for your search engine optimization (SEO) efforts. At worst, you risk losing all your visibility on - and traffic from - Google. Read below for 10 great tips for the move.
By implementing Open Graph Tags on your website, you can control how your website looks when shared on social media (Facebook, LinkedIn, etc.). Read more about Open Graph Tags here and learn how to use your tags correctly.
Structured data (also known as Schema Markup) makes it possible to mark up content on your website (e.g. prices and stock status of products) so that Google and other search engines can display the content directly in search results. Using structured data can therefore have a positive impact on your search engine optimization (SEO) efforts.
Google has announced that the mobile-first index will take effect for all websites in March 2021. This means that content on your website (text, images, etc.) that is only shown to desktop users will be excluded by Google from March 2021. Read about the change and how you can avoid losing visibility on Google here.