Social media strategy
We help you establish and execute a solid social media strategy that creates bottom-line value. We can also advise/educate on target groups, ad formats and optimal budget planning.
Social media strategy
Social media is an important tool for generating leads and creating awareness for your business. Your company is probably already present on several different social media channels. But unfortunately, "presence" is not enough to succeed with your social media strategy. It often requires a well-thought-out strategy for creative content, brand identity, goal setting/measurability, tracking, data analysis and storytelling. It also requires an understanding of how different algorithms work to get your content to your target audience in a way that creates the most value for your business.
At InboundCPH, we specialize in social media strategy and are ready to help you get started. If you feel that your social media efforts have stagnated, we can create a social media strategy that creates the most value for your business. We set up KPIs that align with your overall marketing objectives.
How do we do it?
Your results are our biggest drivers - we solve challenges and spot opportunities so you can grow through social media. We create performance-oriented campaigns to create the most value for your business. Our analytical and holistic approach to social media is part of what makes our customers' strategies so sharp. We start with your business needs and tailor the right social media strategy to your internal and external resources and needs.
We translate your data into measurable KPIs
At InboundCPH, we help you turn data into concrete learning and measurable results. Knowledge sharing is an important part of working with us. It's often quite a puzzle to translate your company's overall goal into concrete KPIs and the real value it creates.
At InboundCPH, we don't use a social media strategy template. We take an individual approach and help you map out the content, channels and formats that best support your business objectives and add value to your bottom line.
What our customers say
Co-founder
Head of Marketing
CMO
Digital Marketing Lead
Digital Manager
Do you know your competitors?
It's important to keep an eye on your competitors when working with social media advertising. Benchmarking your performance and visibility against your competitors will give you insight into how you can create a valuable strategy.
At InboundCPH, we are experts in competitor and industry analysis. Therefore, we can create a realistic picture of your positioning in the market and the right social media strategy to increase your market share.
Why is organic presence on social media not enough?
It's hard for businesses to reach their audience organically. In 2020, organic reach on Facebook averaged 5.2% and organic engagement was as low as 0.25%. Therefore, just having an organic social media presence is not enough.
InboundCPH helps you create the right strategy for your paid social media campaigns. Our many years of insight into how best to set up campaigns means that we can guide you on how to set up your campaigns correctly so that they match your Facebook strategy and create a reasonable ROI. We also guide you on how to set a realistic budget that ensures the desired results.
How do you choose the right social media channels?
There are several factors that come into play when choosing the right social media strategy for your business. There are many different social media platforms and in the selection process you need to consider user behavior, target groups and the customer journey.
Your strategy should be centralized around your customer journey. We can help you map your customer journey so you can make the right channel choices for your social media strategy.
"When working with social media, it's important to incorporate the different platforms into your strategy. Different platforms have different algorithms and audiences, which you need to consider in your strategy. If you work with Facebook, it's important to create a targeted Facebook strategy. Sometimes this may require small adjustments from platform to platform, whereas other times it requires a completely different approach when working cross-platform."
- Celine Poulsen, Social Media Specialist
The same applies to LinkedIn, which often works with different messages to target groups based on job titles, industries etc. whereas Facebook works with interest-based marketing. Therefore, working with LinkedIn will require a targeted LinkedIn strategy in terms of content and target groups.
Therefore, an Instagram strategy or a TikTok strategy will be needed accordingly. Depending on which channel you work with, you need to vary your content and adapt it to the channel - both in terms of the platform's algorithm and the target audience. At InboundCPH, we can help you target your content to each channel by creating objectives, mapping your target audience, creating a content plan and setting up the right tracking for each channel choice.
Find out more
What is social media?
Social media (also called SoMe or social media) are online platforms that facilitate social communities in various ways. Some of the most common social media platforms are Facebook, Instagram, LinkedIn, TikTok and Snapchat.
How do you work with social media?
Read more about us, our processes and our prices here.
Get in touch with us
Do you need help with social media advertising or are you wondering if it makes sense for your business to focus on social media advertising? Contact Josephine Ludvigsen to discuss your project
