Search
Knowledge for growth

Professional training for employees & managers

We make digital marketing an integral part of your business. By involving all stakeholders - management, sales, marketing, communications and IT - we ensure a targeted effort that creates tangible results.

We train managers and employees on a strategic and operational level. At the core of our training is professionalism, business understanding, good relationships and a targeted focus on value creation in your company.

8.9 out of 10 in satisfaction

What our students say

Courses and webinars

Current professional events

From search to purchase in the AI-driven world

We're back with our popular webinar on AI-SEO strategy!

This time we focus on the new customer journey where AI is not just a tool, but a gatekeeper that shapes how customers discover, evaluate and choose products. Understand how you can increase the likelihood of being mentioned and selected when potential customers use AI search.

There's no doubt that AI has already changed search behavior significantly. The customer journey is no longer a linear process, but a dynamic conversation with AI assistants. With 60% of searches now ending without a click and an explosive growth of 4,700% in AI-driven traffic to retail sites, it's clear that the rules of the game have changed.

A new analysis from SEMrush shows that Google usage doesn't drop when people start using ChatGPT. On the contrary, the number of searches increases slightly afterwards. In other words: ChatGPT does not replace Google, but expands the overall search behavior, and this places completely new demands on your SEO strategy.

At the same time, we see billions of product searches already happening directly on AI platforms like ChatGPT and Google's AI Overviews has launched in Denmark. The result? The search landscape is becoming far more complex and the competition for visibility is shifting. We see a decrease of up to 30% in click-through rates from Google, but at the same time an increase of 28% in revenue for many companies - a phenomenon we call “The Revenue Paradox”.

That's why traditional SEO is no longer enough. You need an AI-centric SEO strategy that takes both Google and AI tools into account. A strategy that focuses on quality over quantity and recognizes that fewer but more qualified visitors can lead to significantly higher conversion rates - up to 5.2 times higher for AI-driven traffic.

This webinar is for those who want to:

  • Understand the new AI-driven customer journey where AI acts as gatekeeper
  • Navigate a changing search landscape with concrete, actionable insights
  • Make sharper and more informed decisions about your digital strategy
  • Get practical knowledge about ChatGPT, Perplexity and Google Gemini


Sign up now and get insights into the development!

Training B2B and B2C companies

Professional passion and commitment

With professional passion, humor and commitment, we have trained more than 5,000 people to get the most out of the Google channel since 1998. We help businesses - large and small - across the country succeed through insight-driven, data-driven strategies.

Our training is based on a solid understanding of your business, your audience and your goals, so we can provide data-driven solutions and actionable steps to ensure the best results for your business. We will be measured by your success and the value we create.

CERTIFIED ADVISORS

We are a Google Partner

We're proud to be a Google Partner. But we know that doesn't necessarily make us the best. That's why we constantly strive to provide solution-oriented advice that creates the maximum benefit for your business.

AI-centric SEO strategy
Whitepaper
- Learn more about the future of SEO
AI-centric SEO strategy
Whitepaper
We have received your request

Thank you for your inquiry . We appreciate the opportunity to discuss your project. You'll hear from us within 1-2 business days

Step 1 / 3

    Step 1 / 3 - Get an estimate

    Select project type

    SEOGoogle AdsSocial mediaMarketing automationAI implementationData & InsightsOthers