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Support searches

Christopher Hofman from IMPACT Extend visits the studio once again, and talks about support searches, SEO and customer journey.

There are at least 5 phases when searching on Google, and are called informational, navigational, commercial, transactional and support searches. And in this episode we focus on support searches, which are the searches a customer makes after buying a product or service.

By integrating support searches into your SEO work, you can improve the lifetime value of your customers by providing them with good service and support. It's also a great opportunity to build trust and loyalty for your brand and business.

Tools mentioned in the episode: Ahrefs, SEMrush and StoryBase.

Host: Henning Madsen | Guests: Christopher Hofman, IMPACT Extend

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Do you need help with search engine optimization (SEO), or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen and have a dialogue about your SEO project.

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