Christopher Hofman from IMPACT Extend visits the studio once again, and talks about support searches, SEO and customer journey.
There are at least 5 phases when searching on Google, and are called informational, navigational, commercial, transactional and support searches. And in this episode we focus on support searches, which are the searches a customer makes after buying a product or service.
By integrating support searches into your SEO work, you can improve the lifetime value of your customers by providing them with good service and support. It's also a great opportunity to build trust and loyalty for your brand and business.
Tools mentioned in the episode: Ahrefs, SEMrush and StoryBase.
Host: Henning Madsen | Guests: Christopher Hofman, IMPACT Extend
Do you need help with search engine optimization (SEO), or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen and have a dialogue about your SEO project.
Step 1 / 3