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Stakeholder Management

Today we have two guests with us, Ninna from Nordea and Katarina from Pandora. We talk about how to mature SEO as a business discipline and what it takes to navigate a stakeholder environment with a lot of customers and colleagues. We'll give you insight into what a strategy can include to massage SEO into the entire organization.

Host: Henning Madsen
GuestsNinna Stolarczyk, Nordea & Katarina Frederiksen, Pandora

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