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Target the right B2B audience with leadgen and demandgen

How do you ensure relevant content for your B2B audience, given the length and complexity of the customer journey? And which channels should you use?

In today's episode we are joined by our own Head of Inbound Marketing, Philip Tovborg. Here we talked about how to ensure great content for your B2B audience. Philip gives you insight into the 95-5 rule and how SEO can help generate leads.

Listen in as Philip shares his experiences with B2B content, how he works with lead gen and demand gen, and what channels you can use as a business to target the right B2B audience.

Host: Henning Madsen | Guests: Philip Tovborg, InboundCPH


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Do you need help with search engine optimization (SEO), or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen and have a dialogue about your SEO project.

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