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In today's episode we are joined by Olivia Stokholm from Cognito Digital,. E-A-T stands for expertise, authority and credibility and is the hallmark of Google's Search Quality Rater guidelines. We talk about how these three factors relate to how Google ranks pages based on the YMYL rating, which stands for 'Your money or your life'. In addition, we talk about the interplay between content, technology and linkswhich is more important than ever. When we talk about 'trust', we are talking about comparison, referrals and transparency.

Host: Henning Madsen | Guests: Olivia Stokholm, Cognito Digital


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Do you need help with search engine optimization (SEO), or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen and have a dialogue about your SEO project.

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