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E-A-T

In today's episode we are joined by Olivia Stokholm from Cognito Digital,. E-A-T stands for expertise, authority and trustworthiness and is the hallmark of Google's Search Quality Rater guidelines. We talk about how the three factors relate to how Google ranks pages based on the YMYL rating, which stands for 'Your money or your life'. In addition, we talk about the interplay between content, technology and leftwhich is more important than ever before. When we talk about trust, we're talking about comparison, referrals and transparency.

Host: Henning Madsen
GuestsOlivia Stokholm, Cognito Digital

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