How to get started with digital marketing in a start-up or scale up?

Casper Rouchmann, Head of Marketing at United Fintech is a guest. Casper has many years of experience in digital marketing, both in start-up and scale-up companies.

He shares his many experiences good and bad, and shares what he wishes he had known before he started digital marketing himself in his day.

Listen in to hear what's important to pay attention to, and what tools are really good to use as a start-up or scale-up company.