How to get started with digital marketing in a start-up or scale-up?

Search engine optimization

Danes search over 8 million times on Google every single day. According to a study from FDIH, 8 out of 10 Danes start a planned purchase by searching for information on Google. If your business is to win customers and stay ahead of the competition, you need to search engine optimization be prioritized as a core part of your digital strategy.

The ultimate guide to SEO in 2025

This is a complete guide to SEO (Search Engine Optimization), covering everything from the most basic fundamentals to more advanced techniques and the future of AI-based searches. The guide will help you understand the most important ranking factors, build a strong SEO strategy, utilize the best tools and navigate a world where artificial intelligence is changing how users search for information. The goal is to give you a clear direction to optimize your website's visibility, whether you are new to the world of SEO or already an experienced specialist.

JavaScript & SEO

JavaScript and SEO don't always go hand in hand. Google and other search engines can crawl JavaScript files, but there's no guarantee that they will. Therefore, you risk losing visibility if your website content is displayed with JavaScript.

Website development

When developing a new website, there are a number of considerations you need to make. These are to ensure that the website is developed in a way that maximizes your visibility on Google. Read our recommendations for developing a new website here.

Speed up your website using HTTP/2

HTTP/2 is an effective way to make your website load faster - so if you're not already using HTTP/2, it's a good idea to get started as soon as possible. In this blog post, you'll learn what HTTP/2 is and the advantages and disadvantages of HTTP/2.

Local SEO

Local SEO is all about making your business visible on local searches on Google. According to Google, 30 % of all mobile searches are related to locations - and there's no sign of that number decreasing in the future - so there's good reason to read the guide below.

Google tightens grip on bad content with new 'Helpful Content Update'

Many remember when Google rolled out their Panda update. But if you're new to SEO, here's a quick recap. Panda is an algorithm that crawls for bad content. The algorithm was introduced in 2011 in an attempt to improve the quality of content and counteract so-called 'content farms'.

11 years later, Google has released a new update. They have named it: Helpful Content Update, which we think is a well-described name for the algorithm's purpose.

Core Web Vitals

Core Web Vitals is a collective term for three technical parameters that, in conjunction with other parameters, ensure users have a good experience on your website. It is also an essential part of Google's algorithm that affects the visibility of your website in search results. Learn more about Core Web Vitals below.

SEO hacking: A lucrative business

SEO hackers boost Domain Rating from 0-80 in weeks: A look at the seedy side of link-building and reasons to stay away.

SEO hacking has become a lucrative business for certain actors who exploit vulnerabilities and questionable methods to manipulate SEO and quickly increase the Ahrefs Domain Rating (DR) of websites. They particularly exploit WordPress, Joomla and Drupal sites and this phenomenon has been around for many years. However, with rising link prices, the market for cheap alternatives has blossomed. This article will explore how SEO hackers manage to increase DR from 0 to 80 in a few weeks, why it's a bad idea to use these methods and advice to avoid buying these types of links.

How do you get started with digital marketing in a start-up or scale-up?

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