In this episode we are visited by Karsten Nygaard from Strategistsand we talk about how Google measures engagement. In addition, we discuss how to create synergy between the SEO team and the Google Ads team. Can you get them to look at data together and create synergy? If no one has placed the responsibility, then no one has. You'll also gain insight into why you should always use Google Ads, even if you have the number one position on Google.
Host: Henning Madsen | Guests: Karsten Nygaard, Strategen ApS
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