Contentbeak: SaaS solution

Søren Riisager from SEMO talks about his own text tool, which helps research what customers are looking for and what pains they have. That way you can think user journey from start to finish when writing content. You'll also gain insight into how to research competitors' content and how many times to use your keywords vs. to competitors. In conclusion, some advice: Think of users as if you're educating them when you write your content.