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B2C customer journey mapping: SEO Micro-Moments

In this episode, we're joined by long-time client Kirsten Mørk, SEO specialist at Apropos.

It turned into a chat about SEO Micro-Moments. SEO Micro-Moments is a strategy to expand your customer journey mapping with searches that are pre-purchase (for example, X number searches for headaches). SEO Micro-Moments is about identifying all relevant searches, and then developing a content strategy that matches the search behavior.

Listen in as Kirsten shares her experiences and gives advice on how she and Apopro actively work with SEO Micro-Moments and keywords, as well as the tools they use to find the right keywords and measure their impact.

Host: Henning Madsen | Guests: Kirsten Mørk, Apopro

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Do you need help with search engine optimization (SEO), or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen and have a dialogue about your SEO project.

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