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B2C customer journey mapping: SEO Micro-Moments

In this episode, we're joined by long-time client Kirsten Mørk, SEO specialist at Apropos.

It turned into a chat about SEO Micro-Moments. SEO Micro-Moments is a strategy to expand your customer journey mapping with searches that are pre-purchase (for example, X number searches for headaches). SEO Micro-Moments is about identifying all relevant searches, and then developing a content strategy that matches the search behavior.

Listen in as Kirsten shares her experiences and gives advice on how she and Apopro actively work with SEO Micro-Moments and keywords, as well as the tools they use to find the right keywords and measure their impact.

Host: Henning Madsen | Guests: Kirsten Mørk, Apopro


Get in touch

Do you need help with search engine optimization (SEO), or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen and have a dialogue about your SEO project.

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