Google Ads agency

A typical collaboration with our Google Ads specialists takes place in the following six phases, but of course we tailor the process exactly to your wishes and needs.

1. OBJECTIVES AND SUCCESS PARAMETERS
Together we determine what the goals of the ad campaign should be. This could be to increase sales, generate more leads or increase the number of subscriptions to a newsletter. The initial set-up and assessment of your objectives form the basis for further work.

We make sure the goals are achievable and realistic, and we continuously evaluate our efforts together with your company to stay on track.

2. Analyze
The prerequisite for a successful advertising campaign is that we know your business, your products, your market and your target audience, and that we know how to reach and engage them. We start by conducting a series of analyses to create targeted and effective ad campaigns.

The analyses also reveal whether there are areas where search engine optimization is a more cost-effective marketing method. In that case, we will of course recommend this to you. If you're already working with Google Ads, we'll make sure we get a thorough insight into your current ad activities so we can optimize your existing ad campaigns.

3. Quick wins
If we spot any inconsistencies in any existing ad campaigns during the initial phase, we'll make the necessary changes immediately so you don't throw money down the drain.

4. Campaign setup
Based on our objectives and our analytics, we create targeted and effective ad campaigns and optimize any existing ad campaigns to maximize your return on investment. We set up conversion tracking on all campaigns so you can see how often clicks on your ads lead to the desired customer activity.

We create a detailed plan for your campaigns so we constantly know where we're going and what the next steps are, and we continuously evaluate our campaigns so we can stop the ads that don't add value and ramp up the ones that do.

5. Conversion optimization
Visitors to your website have no value if they don't convert into customers. So it's not just about getting as many visitors as possible at the lowest possible click price, but also about increasing the conversion rate. We do this by targeting ads to the right audience and the right searches at the right time, and by optimizing your website itself.

Landing pages (the pages your users land on after clicking an ad) should be easy for users to navigate and should encourage users to take the desired action. We can advise you on conversion optimization (also known as CRO) of your website so you get the most out of your visitors.

6. Evaluation and reporting
We continuously evaluate our campaign and performance to optimize our efforts to ensure you get the best click price and the highest conversion rate to improve your ROI.

We work with full transparency because it gives you the assurance that you are getting the quality you need to achieve optimal results. We provide regular reports and statistics on our work - based on the goals we set - so you can follow our results.