It depends a little on the number of markets and how many disciplines/channels we need to investigate. As a starting point, a preliminary project costs from DKK 50,000, where we operate with four disciplines (e.g., SEO, Ads, Paid Social, and Tracking) and one market. If you want us to tackle more markets, there will typically be an additional fee of DKK 10,000 per market. And if more disciplines need to be added, there will be an additional fee of DKK 5,000.

We often tailor each preliminary project to our customers' specific needs, wishes, and maturity, but as a starting point, we look at the entire digital palette—that is, everything from your TechStack, content production, CRM/Marketing Automation, Paid Social, SEO, Ads, and Tracking. We do this so that we know exactly where to focus and what we should embrace first to ensure maximum impact and future growth, but we can also just tackle selected channels and disciplines if that is what you want to start with.

The preliminary project can be an excellent framework if you are looking to expand into new markets, as you can benefit from the many insights that a preliminary project provides. For example, it can help you identify what you are already doing well in existing markets, allowing you to scale your setup based on what already works. This way, you can ensure a more controlled and smooth expansion, allowing you to focus on the channels and initiatives that will contribute to the most growth.

The vast majority of those who choose to run a preliminary project use it to gain an overview of their existing marketing efforts and to gain insight into how they can improve performance across the board. And we embrace precisely those channels and areas that make sense for you. But we also speak from experience when we say that there are certain areas where we should always take a closer look.