Table of contents
- What is AI SEO?
- Why is AI SEO relevant to your business?
- AI SEO vs. traditional SEO: What's the difference?
- How does Generative Engine Optimization (GEO) work?
- How to measure the impact of AI SEO
- How we work with you
- Get help with AI SEO at InboundCPH
- FAQ about AI SEO
What is AI SEO?
AI SEO is an extension of traditional search engine optimization where the focus shifts from only ranking in Google's blue links to also being visible in AI-generated answers. When a user submits a question to ChatGPT, Perplexity or Google AI Overviews, the AI generates an answer based on the sources it deems most credible and relevant. AI SEO is all about making sure your business becomes one of these sources.
In practice, this means structuring your content so that it's easy for AI models to understand, validate and cite. This requires a combination of technical optimization, content strategy and authority building across the web.
At InboundCPH, we have developed our own AI-powered analytics platforms that give us insight into how AI models perceive your brand. This technology, combined with our expertise, enables us to identify exactly where to focus efforts to maximize business value.
Why is AI SEO relevant to your business?
Customer search behavior has fundamentally changed. Data from SparkToro shows that almost 60 percent of all Google searches now end without a click because users get their answers directly in the search result or via an AI assistant. At the same time, the use of ChatGPT and similar tools is exploding - Semrush reports over 5 billion monthly visits.
For businesses, this means that a large part of the customer journey now takes place outside of your website. If your business isn't visible in the answers generated by AI models, you'll lose influence over customers' decisions in the early and crucial stages of their research.
At InboundCPH, we focus on the efforts that have a real impact on your business. We use our specialized platforms to identify the conversations and issues where your business has the greatest potential to gain visibility and create commercial value.
AI SEO vs. traditional SEO
Traditional SEO focuses on ranking high in Google's organic search results by optimizing for specific keywords, building backlinks and improving technical factors. AI SEO expands this focus to include visibility in AI-generated answers.
| Traditional SEO | AI SEO |
|---|---|
| Focus on rankings in blue links | Focus on getting cited in AI answers |
| Optimization against individual keywords | Optimization against topics and concepts |
| Backlinks as a primary authority signal | Source validation across the web |
| Traffic as primary key metric | Voting share in AI as primary metric |
| Content for humans | Content for both humans and AI models |
In practice, the two approaches should be combined. Traditional SEO ensures continued visibility in the classic search results, while AI SEO ensures that you are also present in the growing share of searches answered by AI.
At InboundCPH, we integrate both disciplines into a unified strategy. Our proprietary platforms analyze your current position in both traditional and AI-powered search results, allowing us to prioritize the efforts that yield the greatest return.
How does Generative Engine Optimization (GEO) work?
Generative Engine Optimization, or GEO, is the technical term for optimization against AI-powered search engines. The process can be divided into three main areas:
Content structure: Your content should be structured to directly answer the questions your audience is asking. Use clear headings, short paragraphs and concise answers that AI models can easily extract and quote.
Technical optimization: Implement structured data (Schema markup) that helps AI models understand the context of your content. Ensure fast load times, mobile-friendliness and a clear site structure.
Authority building: AI models rely on sources that have been validated by other credible actors. It takes a concerted effort to be mentioned and cited in relevant media, professional publications and industry sites.
At InboundCPH, we have developed a GEO process that systematically addresses all three areas. Our AI-powered platforms identify key opportunities and our experts execute a strategy that combines content production, technical optimization and authority building.
How to measure the impact of AI SEO
The impact of AI SEO is measured differently than traditional SEO. The key metrics are:
Share of voice in AI: How often is your company mentioned in AI-generated answers to relevant questions, compared to your competitors? This is the most direct indicator of your AI visibility.
Reference traffic from AI platforms: How much traffic do you receive from ChatGPT, Perplexity and other AI assistants? This traffic typically converts better as users are further along in their decision-making process.
Quality of inquiries: Traffic from AI sources is often more qualified. Measure conversion rates and the value of leads that come from AI-driven traffic.
At InboundCPH, we always establish a baseline at the start of the project. Our specialized platforms measure your current share of voice and track the development continuously. Reporting focuses on the key metrics that have a direct impact on your business. See examples of our results here.
How to reach your goals with us as your partner
At InboundCPH, we customize collaboration to your company's needs and internal resources. We offer three different types of collaboration:
Copilot: We provide strategy, tools and sparring - you execute. This model is relevant if you have internal capacity and want to build competencies in your organization.
Hybrid: We handle technical optimization and analysis - you produce content. This model is relevant if you have a strong content team but lack technical expertise in AI SEO.
Full Service: We take care of the entire effort and work towards the agreed goals. This model is relevant if you want to focus on your core business and outsource AI SEO efforts.
Regardless of the type of collaboration, we typically start with a pilot project of 3 or 6 months. This allows you to test the strategy with minimal risk before committing to a long-term agreement. The pilot has a fixed price and clearly defined scope, so you know exactly what you're getting.
Get help with AI SEO at InboundCPH
At InboundCPH, we combine 20 years of search engine optimization experience with proprietary, AI-powered specialist platforms. Our approach is built on business-relevant efforts with maximum return in mind.
We offer:
AI SEO analysis: A thorough review of your current visibility in AI-generated answers, including vote share and competitor comparison.
Strategy development: A tailored roadmap on how to increase your AI visibility and integrate AI SEO into your existing marketing strategy.
Execution: Hands-on help with content production, technical optimization and authority building - tailored to the form of collaboration that suits you best.
If you want to know more about how AI SEO can create value for your business, feel free to contact us for a no-obligation conversation.
FAQ about AI SEO
What is the difference between AI SEO and GEO?
AI SEO and GEO (Generative Engine Optimization) are often used as synonyms. Both terms cover optimization against AI-powered search engines and chatbots. GEO emphasizes the technical aspect of optimizing against generative AI models, while AI SEO is a broader term that also includes strategic and commercial considerations.
How to optimize for Google AI Overviews?
To optimize for Google AI Overviews, focus on creating content that directly answers specific questions. Use clear headlines, short paragraphs and structured data. Make sure your content is factually correct and supported by credible sources.
Can you measure visibility in ChatGPT?
Yes, there are. Tools are available to analyze how often your brand is mentioned in ChatGPT answers to relevant questions. At InboundCPH, we use our proprietary platforms to establish a baseline and track trends over time.
Is AI SEO replacing traditional SEO?
No, it isn't. AI SEO is a complement to traditional SEO, not a replacement. The two disciplines should be combined to ensure maximum visibility across all relevant search channels.
Which agency is best for AI SEO in Denmark?
The best choice of AI SEO agency depends on your company's specific needs, industry and level of ambition. When choosing an agency, you should look at their proven experience with AI SEO, their ability to measure voice share in AI and whether they have published knowledge on the subject. At InboundCPH, we have published a whitepaper on AI-centric SEO strategy that you can read here.
