What Is Cookie Information?
Cookie Information is a Consent Management Platform, often abbreviated as CMP. It combines a cookie banner, consent form, and cookie policy, allowing you to control which technologies are allowed to run on your website and document the choices users have made.
A CMP is not a legal free pass. It can support a consent solution, but it is still your specific cookies, tag setup, and banner selections that determine whether the solution complies with the rules and reflects your practices.
The Important DistinctionThe cookie banner collects the user’s preferences. The cookie policy shows which technologies the site uses. Consent Mode translates those preferences into signals that Google tags can respond to. If these three roles are mixed together, the errors become difficult to find.
How Cookie Information Works
Cookie Information works in four steps: It scans the website, displays a banner, collects consent, and generates a cookie policy. Together, this means you get both the user’s choices and a documented overview of the website’s cookies, without having to maintain the list manually. You can look up the features in Cookie Information's Own Documentation.
Scanning
The solution automatically scans your website and identifies the cookies and trackers that are set. The list is kept up to date as the website changes.
Cookie Banner
The banner appears to the user, who can accept, reject, or customize the individual categories of cookies.
Consent Collection
The user's choice is recorded and stored for documentation purposes, and the user can change their consent at a later time.
Cookie Policy
Based on the scan, a continuously updated cookie declaration is generated—that is, a list of the website’s cookies and their purposes—which you can embed on your cookie policy page.
Cookie Information can be installed on the platforms that most websites run on. If you use Shopify or WordPress, it is set up via an app or a plugin, respectively; otherwise, it is set up via a script or through Google Tag Manager. We'll take a closer look at the GTM approach itself in the next section.
Cookie Banner, Consent, and Cookie Policy
A cookie banner, also known as a consent banner, is the box that asks the user to make a decision regarding cookies before non-essential cookies are set. In the EU and Denmark, tracking and marketing cookies may only be set after the user has actively given consent, and that is the purpose of the banner. Consent is the choice the user makes in the banner, which the solution records and stores.
Banners and cookie notices are two different things, and it’s important to keep the distinction in mind: The banner represents the user’s choice in the moment, while the notice is the public, ongoing overview of which cookies the website uses and why. One is about obtaining consent, the other about showing what the website actually does. We won’t go into detail here about the legal requirements behind consent, but you can read The Danish Agency for Digitization's Cookie Guidelines for an overview of the rules.
How to Integrate Cookie Information with Google Tag Manager and Consent Mode v2
You can install Cookie Information in two ways: as a single script directly in the website’s head section, or via a template in Google Tag Manager, so that consent is managed through GTM. Which method works best depends on your setup. If you’re already using GTM for your tracking, the template method keeps consent and tags in the same place, while the script method is straightforward if you’re not using GTM. Google Tag Manager's documentation on consent confirms that a CMP can be integrated using a template rather than hard-coded code in the section.
Regardless of the method, the point is the same: Cookie Information obtains the user’s consent and must pass it on to the tags that set cookies. As long as a tag does not know whether the user has given consent, it must not run, and that connection between the CMP and your tags is the very core of a compliant setup, regardless of whether you use Google’s tools or not.
For Google tags, this integration takes place through Consent Mode v2, which is a separate layer alongside the actual installation. According to Google's documentation on Consent Mode The framework works with signals such as ad_storage and analytics_storage, which tells your Google tags whether they can set cookies and send data. When Cookie Information sends these signals, GA4 and Google Ads do not run at full capacity until the user has given consent.
A CMP may be installed correctly but still set Consent Mode incorrectly, resulting in data either being missing or collected without valid consent. InboundCPH helps ensure Google Tag Manager, Consent Mode v2, and the CMP to work together properly.
Cookie Information vs. Cookiebot
Cookie Information and Cookiebot Both are CMPs widely used on websites in Denmark and the rest of the EU for consent and cookie notices. There isn’t a clear-cut winner: The choice depends on your website’s market, language requirements, and existing setup.
The difference is less pronounced than it is often made out to be. Both Cookie Information and Cookiebot cater to the Danish and Nordic markets, comply with the Danish Cookie Notice Regulation, and support international multilingual websites; both offer automatic cookie scanning, cookie declarations, and integration with Consent Mode v2. Cookie Information was developed in Denmark, while Cookiebot (by Usercentrics) has a broader international reach. In practice, the choice is more often determined by your existing setup, the price, the support available to you, and how well the individual platform integrates with your CMS, rather than whether your business is Danish or international. The full comparison, on the other hand, can be found on the page about Cookiebot.
Is Cookie Information the right choice for you?
A CMP like Cookie Information makes sense for most commercial websites—that is, those that set third-party cookies, such as for analytics, advertising, or embedded videos—and therefore need to obtain valid consent. If your website sets only strictly necessary cookies, there is no such need, since there is no consent to obtain.
There are three things to consider: How much importance you place on Danish-language support and documentation, as a Danish provider may be an advantage in this regard. Whether you use Google tags—in which case integration with Consent Mode v2 is relevant. And how large and complex your website is, as this affects the setup. Here helps InboundCPH choose and set up the right tracking and consent solution.
Frequently Asked Questions About Cookie Information
Cookie Information or Cookiebot—which should I choose?
Both are widely used CMPs on websites in Denmark and the rest of the EU, and there is no clear winner. They both serve the Danish and Nordic markets as well as international websites, so the difference is less pronounced than it is often portrayed. Cookie Information was developed in Denmark, while Cookiebot has a wider international reach. In practice, the choice is often determined by your existing setup, the price, and the support available to you.
How do you link cookie information to Consent Mode v2?
Cookie Information is linked to Consent Mode v2 via a template in Google Tag Manager or as a single script in the website's head section. It provides consent signals such as ad_storage and analytics_storage, so that your Google tags—such as GA4 and Google Ads—only become fully active once the user has given consent.
Can cookie information be installed via Google Tag Manager?
Yes. Cookie Information can be installed via a template in Google Tag Manager or as a single script in the website's head section. If you're already using GTM, the template method lets you keep consent and tags in the same place, while the script method is straightforward if you're not using GTM. Which method works best depends on your setup.
Does Cookie Information comply with the GDPR and the Cookie Policy?
Cookie Information is designed to support consent in accordance with the GDPR and the Cookie Notice, but compliance also depends on how the solution is set up and on ensuring that only necessary cookies are used without consent. You can read more about the legal requirements with consent.
Who can help me choose and set up cookie information?
You can get help with setup and integration with GTM and Consent Mode v2. InboundCPH specializes in CMP selection, consent setup, and Help with Tracking and Consent for businesses.
Would you like us to help you with CMP selection and consent setup?
InboundCPH helps you choose the right CMP, set up consent correctly, and integrate it with Google Tag Manager and Consent Mode v2.
Sources and Further Reading
Read The Danish Agency for Digitization's Cookie Guidelines for the agency's review of cookies, consent, and similar technologies. "Cookie Information" describes its own Platform and Setup, while Google documents Consent in Google Tag Manager and Requirements for Consent Mode.
