Tracking and data
Data is an essential part of digital marketing to drive valuable results. At InboundCPH, we have a team of tracking specialists to help you collect and analyze the necessary data.
Tracking and data
At InboundCPH, we are experts in tracking and data. We help companies set up tracking correctly to get the most out of their digital presence.
When working with digital marketing, data is crucial to your results. If tracking isn't in place, it often creates uncertainty about results and can send the wrong signals about how to prioritize your marketing budget.
We help you create an overview and understanding of the data you have available. It's important that tracking is set up correctly, both in terms of channels (Google, social media etc.) and at campaign level (so you know if one message performs better than another).
Why tracking must be set up correctly
When you're working with digital marketing, it's important to keep an eye on performance and results. A solid data foundation helps you understand which channels are performing best, while gaining a better understanding of your target audience and their behavior.
There are many challenges in tracking, including the use of cookies, which makes it even more important to control the data you have available.
How we work with data
At InboundCPH, transparency is important and we always make sure you understand the data and know how to read the results and how to act on them. To give you a good overview, we offer to set up a live dashboard so you can always follow the performance of your marketing efforts.
In addition, we create customized reports that give you in-depth insights into the results and learning.
What our customers say
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What is tracking?
Tracking is about being able to follow user behavior. Which channels are they coming from? Which campaigns are they coming from? What demographic factors characterize users? Tracking allows you to follow your users and gain an understanding of their behavior and learn which of your marketing initiatives are working.
Why do tracking?
Tracking gives you data so you can better target your marketing and sales strategy. It allows you to get to know your target audience better and better understand the customer journey. This knowledge can ultimately lead to more sales.
How much does tracking cost?
Tracking itself typically doesn't cost anything. It only costs something if you use a third party to set up tracking, to learn more about the results or to collect the data.
Many third-party tracking tools are free by default, including Google Analytics, Google Tag Manager, Google Data Studio and Facebook Business Manager. Other tools cost a small monthly subscription fee.
Can all businesses use data tracking?
Tracking data is relevant for all companies that have a digital marketing effort. Tracking comes in different sizes, and the level of tracking should of course be adapted to your company's needs and internal resources.
When you track a lot, you also need someone to manage and analyze the data. Otherwise, it rarely makes sense to track. In addition, the amount of data can vary greatly from company to company, which will also have an impact on your business needs.
Find out more
How do you work with tracking?
We collect business-critical data and translate it into targeted insights about your sales and marketing efforts. Tracking is essential for us to make well-informed, data-driven decisions that increase the return on investment.
What is Google Tag Manager?
Google Tag Manager is a free tool that allows you to create better and more manageable tracking on your website or app.
What is the Facebook pixel?
The Facebook pixel is a small piece of code that you insert on your website to track how many of your users come from social platforms owned by Facebook. These include Facebook, Instagram and Messenger.
Get in touch with us
Do you need help with data collection and tracking, or are you considering whether it makes sense for your business to focus on data and tracking? Contact Philip Tovborg to discuss your opportunities and potentials.
