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Reputation management

Reputation management is about protecting or improving a company's reputation online. For example, when users search for a product, brand or company name on Google, they want positive mentions (rather than negative ones) to appear at the top of the search results - reputation management helps with this.
Mark Mølgaard</trp-post-container
Mark Mølgaard</trp-post-container
Partner & Senior SEO Specialist

What is reputation management?

Reputation management is also called ORM, which is short for online reputation management. This means that it focuses on the company's online reputation on the internet.

For example, if an acquaintance tells you that they had a bad experience with a certain company, you will most likely choose to go to another company that can offer you the same product or service.

If you search for a product online and one of the first things that pops up on Google are negative comments about a certain company, you will most likely choose to go to another company that can offer you the same product or service.

Today, many people diligently share both positive and negative experiences online about their experiences with various companies. When it comes to negative reviews, there is an increasing tendency for the people behind them to want to damage the reputation of the company in question and therefore try to spread the negative message to as wide an audience as possible without a filter.

What makes it especially critical on the internet is that bad publicity about the company is not something that is said here and there and then disappears again. When it's bad publicity that's written on the web, it can risk staying online forever - if there's no focus on ORM. Efforts can be made on social media, but one of the most essential methods is search engine optimization.

Reputation and SEO strategy

Search engine optimization allows a company to ensure that when searching for its product, brand or company name, articles and websites that mention the company positively appear at the top of the search results.

This removes the focus on bad publicity. Part of this work can include creating websites or blogs with positive coverage of the product, brand or company name in question - or the individuals that make sense to position in a positive way.

Reputation management software tools

There are several techniques to monitor and change the number of positive and negative stories about a company in search results.

However, it often requires a good deal of experience, which is why most companies choose to have this work done by an agency that has tried it many times before and thus knows the tools that work.

Get help with reputation management

We can help you strengthen your presence on Google by highlighting positive mentions so that negative mentions are moved further down Google and fewer people see the negative mentions. Contact us for a dialog about how we can help your business.

Mark Mølgaard</trp-post-container
Mark Mølgaard</trp-post-container
Partner & Senior SEO Specialist
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