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Support searches

Christopher Hofman from IMPACT Extend visits the studio once again and talks about support searches, SEO and the customer journey.

There are at least 5 phases when searching on Google, called informational, navigational, commercial, transactional and support searches. And in this episode we focus on support searches, which are the searches a customer makes after purchasing a product or service.

By incorporating support searches into your SEO work, you can improve customer lifetime value by providing them with great service and support. It's also a great opportunity to build trust and loyalty to your brand and company.

Tools and tools mentioned in the episode: Ahrefs, SEMrush and StoryBase.

Host: Henning Madsen
GuestsChristopher Hofman, IMPACT Extend

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