Christopher Hofman from IMPACT Extend visits the studio once again and talks about support searches, SEO and the customer journey.
There are at least 5 phases when searching on Google, called informational, navigational, commercial, transactional and support searches. And in this episode we focus on support searches, which are the searches a customer makes after purchasing a product or service.
By incorporating support searches into your SEO work, you can improve customer lifetime value by providing them with great service and support. It's also a great opportunity to build trust and loyalty to your brand and company.
Tools and tools mentioned in the episode: Ahrefs, SEMrush and StoryBase.
Do you need help with search engine optimization (SEO) or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen for a dialog about your SEO project.
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