Søren Riisager from SEMO talks about his own text tool that helps to research what customers are searching for and what pains they have. That way you can think the user journey from start to finish when writing content. You'll also gain insight into how to research competitors' content and how many times you should use your keywords vs. to your competitors. Finally, a word of advice: Think of users as if you are going to educate them when you write your content.
Do you need help with search engine optimization (SEO) or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen for a dialog about your SEO project.
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