What is B2B advertising?
First of all, it should be mentioned that there is a difference between B2B-advertising and B2C-advertising. The big difference is the target audience that the ad is aimed at.
In the B2C market, a company's products or services are promoted to private consumers, who are referred to as the final end users.
Whereas in B2B markets, it is the advertising of a business to other businesses that are potential buyers of a manufacturer or trading company's goods or services.
Where can a B2B company advertise?
An ad can be promoted on several different channels, meaning you don't have to run your message exclusively on just one channel. Below we list some different options where you can advertise your B2B company:
- Google Ads
- YouTube
- Online forums
- Websites
- Magazines
- Newspapers
- Newsletters
- Blog posts
- And more.
Which channels you should choose depends a lot on where your customers are located.
What does a B2B ad look like?
An ad can be designed in several different ways. Below we have listed some examples:
- A text ad
- A banner / image ad
- A video ad
The type of ad you should design depends a lot on what the message is for each campaign, as well as which channel to use in relation to where it is most optimal to get in touch with the company's target audience.
Whether you choose to advertise with text, banners/image or video, it's important to remember that your ad's purpose is to grab potential customers' attention, keep them interested, maintain their interest and finally get them to click on your CTA, which leads to where they can make use of your offer/message.
