Who says gamification in B2B marketing is boring?
To win customers and build loyalty, interactive campaigns are a valuable tool that can help you stand out from the crowd and achieve your goals.
Nikolaj F. Skarbye from Scratcher and Henning Madsen talk about Gamification in B2B marketing - they answer all your B2B gamification questions and share their insights and best practices - whether you focus on nurturing leads, increasing brand awareness or driving conversions.
During the webinar you will learn about:
- Challenges for B2B companies
- Customer journeys and the importance of SEO
- How you should use interactive content in your customer journey
- Getting sales and marketing to work together
- Gamification concepts for B2B.