What is a digital lead?
In online marketing, there is a lot of talk about leads. In short, a lead can be defined as a person or company that has shown interest in your product or service. So how should "interest" be understood? It doesn't have to be in the literal sense, but can be very indirect.
For example, a lead could be someone who signs up for your newsletter or downloads a white paper. It could also be someone who clicked on your ad without taking any further action, such as completing a purchase. Digital leads are also the people who leave comments on your blog or contact your customer service.
Attract the right leads
It's important to look at the quality of digital leads. You can theoretically get a million visitor email addresses, but if none of them have any intention of buying anything from you, it's a waste of money and effort.
High-quality digital leads are leads that have a high probability of converting into profitable, buying customers. Therefore, it's very important that you look at who are your potential customers and who are not? It's the opposite of the shotgun approach we're after here. Targeted search is much better.
How do you follow up on digital leads?
Make sure to put a Automatic email campaign up as soon as your leads enter your fold. That is, as soon as they give you their email address, there should be an auto-sequence of welcome emails that give them value, introduce you and your product, and most importantly: Convince them why they can't live without having made a purchase from you.
What is the difference between visitors and digital leads?
In online marketing, a visitor (or guest or user) is someone who has visited your website or webshop, seen your post on Facebook or your ad on Google.
In other words, it's a person who has crossed your path in some way, but without showing interest. For a visitor to go from being a visitor to being a digital lead, they need to express their interest in some way. They do this by giving you the opportunity to contact them.
The big difference between visitors and leads is whether you have the ability to reach them directly. Do you have their contact details? In digital marketing, this will almost always mean their email address, but it can also be the ability to contact them via social media or by phone.
