What is video marketing?
Video marketing is, as the word suggests, a marketing message that is shown to potential customers via a video. You can see an example of video marketing for INBOUND CPH right here, where Henning explains how we work with the aim of potential customers contacting us to make a deal with us:
This video is posted on YouTubebut it's not only this medium that can handle videos.
Once a marketing video has been produced, it can be uploaded digitally to websites, your blog Facebook, LinkedIn, Snapchat, YouTube, etc.
The advantage of uploading videos on social media platforms such as Instagram and Facebook is that this form of marketing typically reaches a wider audience. This means that your advertisement has a greater reach and viewers are more likely to interact with your message in the form of likes, comments and shares.
Are you ready to give video marketing a try? Then let us give you a few tips with our video marketing hacks.
Video marketing guide - how to get started
Getting started with video marketing isn't as difficult as many would think. Don't worry about the famous video blockade (as we call it), where you can't think of ideas for cool videos. Take a piece of paper and write down all your ideas, even the ones you think are too silly, or the ones that might be a little over the top!
You can choose to contact a video marketing agency to help you record your video, but you don't have to, because you can easily do it yourself. You don't have to go out and buy the latest video equipment either, as it has become quite popular to create "homemade" videos as it exudes a certain kind of eye level with customers.
However, planning is important!
Here we've listed some of the most important elements you need to achieve a great video production that meets your needs. marketing strategy.
- Remember your target audience
Remember who it is that you want to communicate to. What are they interested in? How do you convince them to buy from you? What language should you use in the video to match theirs? etc. - Clarify your message
If you scattershot, you risk your audience not getting the point of your video. Make sure you stick to a specific topic. It's okay if you have a lot on your mind, but save it for the next video. Your customers would rather watch multiple videos with different messages than be bombarded with them all in one. - Tell a story
We humans love stories! If you can tell your message through a story, more people will listen. It could be through a case study, a customer situation, a funny cliffhanger or something else. If you can even make viewers tear up, think or empathize with something in your story, you're well on your way to producing stellar content in your videos.
Try, evaluate and try again
Online video marketing, like anything else, is a trial and error process. If the first video doesn't go your way, don't give up. Learn from what went wrong and try again with your tweaks. For example, you might need to change the time of the recording, change the script, find a new location or something else.
