Meta-helper

 There is a big difference in how long Title Tags and Meta Descriptions Google displays. It depends, among other things, on the device (desktop or mobile) the user is using and how relevant the page's Title Tag and Meta Description are to the user's search query. For some search queries, Google will not show the Title Tag and Meta Description you have written, but another relevant text from your website.If your Title Tag and Meta Description are long, there is a risk that Google will automatically cut part of the text. To minimise the risk of Google omitting an important part of the text, we recommend that Title Tags have a maximum length of 65 characters including spaces, and that Meta Descriptions have a maximum length of 160 characters including spaces.

 

Good advice on Title Tags

A Title Tag should:

• be unique and reflect the content of the page
• be meaningful and appealing to the reader
• contain the primary keyword for which the page is optimized 1-2 times (possibly in different inflections)
• have the main keyword as far left as possible
• if possible, include a secondary keyword 1 time
• as far as possible contain promotional words such as buy, order, get or book
• use dashes (-) or vertical lines (|) to separate sentences (not periods)
• include your company name at the end (for example "Text... - Hotels.com" or "Text... | LEGO").

Be aware that some websites are set up to automatically add the company name at the end of all Title Tags. In these cases, you do not have to type the company name at the end, but you should include it in the maximum length of 65 characters. Read more about how to write the perfect Title Tag.

 

Good advice on Meta Descriptions

A Meta Description should:

• be unique and reflect the content of the page
• be meaningful and appealing to the reader
• have a maximum length of 160 characters including spaces
• contain the primary keyword for which the page is optimized 1-3 times (possibly in different inflections)
• have the primary keyword included in the first sentence
• include a secondary keyword 1-2 times
• as far as possible contain promotional words such as buy, order, get or book.

 

Using our metadata tool

Using the tool's advanced settings, you can create a precise view of the search result on Google, giving you a better visual understanding of how Google presents your website:

• Google simulator: adds Google's layout around the search result (Ad: adds an example of a Google Ads ad. Organic results: adds examples of organic search results).
• Extended excerpts: adds extended extracts to the search result. Google will automatically show extended snippets (for example, reviews, opening hours and contact details) from certain pages if the information is marked with a code snippet on the page.
• Date: adds a date to the search result. Google automatically displays dates from certain pages, especially blog pages, if a visible date appears on the pages.
• Highlighted keywords: Highlight words in bold in search results. Google automatically highlights words in your Meta Description that are identical to the user's keyword or search phrase.