Word counter

An SEO text is a long text written based on keywords and search phrases that your target audience uses when they search for your products in search engines. SEO text is essential for search engines to understand what your website is about and what searches it should appear on. The text should:

• is written based on one or more keywords used by your target audience
• Focus on a limited topic (for example, a product, product category or service)
• Have a length of 300-1,000 words (depending on the competition situation)
• contain the primary (most important) keyword approximately once per 50 words (possibly in different inflections)
• include any secondary keywords one to five times
• contain a headline (with an h1 tag) and one or more subheadings (with h2 tags)
• include the primary keyword in the headline and a selection of subheadings
• include internal links where relevant
• Be meaningful and appealing to the reader
• Be written in an error-free and free-flowing language.

A Title Tag is a short headline related to the page content. The title tag appears as a clickable link in search results. It should have a length of 45-65 characters including spaces. Get help writing the perfect Title Tag with our Meta helper.

A Meta Description is a short description of the page content. The description appears under the Title Tag in the search results. It should have a length of 120-160 characters including spaces. Get help writing the perfect Meta Description with our Meta helper.

A Google Ads ad has the following text length limits (regardless of language):

• Heading 1: 30 characters.
• Heading 2: 30 characters.
• Description: 80 characters.
• Paths: 15 characters each.
• Info extensions: 25 characters each.

We recommend that you use all characters in the headings and description as much as possible.