Retargeting
With retargeting campaigns, you can reach purchase-ready and conversion-ready users on social media. Our specialists help you create and optimize your ad campaigns to get the most out of your ad budgets.
Retargeting campaigns
With retargeting campaigns, we help you create value-adding campaigns that help your potential customers down the sales funnel.
Retargeting is all about getting leads/customers by activating the audience that has already shown interest in your products or services.
Recipients who are part of retargeting audiences are often further down the sales funnel, which is why this type of ad creates a great Return-on-Investment and good conversion rates.
Retargeting is a branch of paid advertising and can be done on various social platforms, including Facebook, Instagram and LinkedIn.
How we work with retargeting
At InboundCPH, we always consider the funnel when we do paid advertising. We take the customer journey as our starting point and make sure that your ad budget is spent on creating awareness as well as conversions - depending on your goals.
When we work with retargeting, we have a strong focus on adapting campaigns and messages to both broad audiences, narrow audiences and retargeting audiences.
That way, you'll keep your stakeholders in the palm of your hand as they get to know and build credibility with your company.
What our customers say
Co-founder
Head of Marketing
CMO
Digital Marketing Lead
Digital Manager
What is retargeting?
Retargeting is a way of targeting social media campaigns to an audience that has previously shown interest in your business. They have shown interest by, for example, visiting your website or interacting with a post you have shared. Retargeting is possible on several social media platforms, including Facebook, LinkedIn and Instagram.
Why retargeting?
Retargeting is a way for your business to stay top-of-mind with your target audience. Since the target audience is more familiar with your brand, retargeting campaigns are a great way to get them further down the sales funnel. This audience will often include a good proportion of ready-to-buy customers and customers who want to learn more about your brand or service.
How much do retargeting ads cost?
Retargeting budgets often vary greatly and should be adjusted according to your budget and the performance of the campaigns. Retargeting campaigns can be created both as "always-on" tracks or periodic campaigns.
You set the price of your ads yourself and you always have the option to adjust your budget as needed. You choose how much you want to spend on your ads per day or within a certain period. We'll help you customize your budget to fit your goals and get the most value for your money.
Can all businesses use retargeting?
Can all businesses use retargeting?Retargeting campaigns are generally relevant for all companies, but it's not always easy to expand the target groups that can be retargeted. For example, it requires that you have a certain number of visitors to your website. It can take some time to build a good audience. Once you've done that, it's often possible to harvest some low-hanging fruit.
What is the difference between retargeting and remarketing?
There is often confusion around the use of the terms retargeting and remarketing. They are closely related and some use the terms as synonyms. Others believe that retargeting is used in the context of paid advertising, while remarketing is often associated with email marketing and targeting marketing to past or present customers.
Using the latter interpretation, retargeting is a target group that has not necessarily become a lead or customer, but has shown some form of interest. Remarketing is advertising one step deeper and is about utilizing existing leads/customers for upselling or conversions further down the sales funnel.
Are copy and lookalike audiences the same as retargeting?
Definition. A copy and lookalike audience is an audience that an ad platform (such as Facebook Ads and LinkedIn Ads) creates based on, for example, a retargeting audience. The lookalike audience consists of people who are similar to those from the retargeting audience. This type of audience often performs well because these platforms have data that we don't necessarily have access to - and they can create audiences that are similar to your stakeholders and customers.
Find out more
What is social media?
Social media (also called SoMe and social media) are online platforms that provide a framework for social communities. Some of the most common social media platforms are Facebook, Instagram, LinkedIn, Snapchat and TikTok.
How do you work with social media?
With targeted social media advertising campaigns, we help your business increase brand awareness, generate more ready-to-buy leads and make more sales. Read more about us and our work here.
Why do retagging?
Retargeting is a great way to help potential customers down the sales funnel. Retargeting audiences often perform better than other audiences and are therefore worth prioritizing as part of your advertising strategy.
Where can you create retargeting campaigns?
Retargeting can be done on several different platforms, including LinkedIn, Facebook and Instagram.
Get in touch with us
Do you need help with social media advertising or are you considering whether it makes sense for your business to focus on social media advertising? Contact Celine Poulsen to discuss your opportunities and potentials.
