SEO for B2B companies - How to get more customers with SEO in 2024

The importance of SEO for B2B companies in 2024:

• 71.2% of B2B web traffic in Denmark comes from Google, so a sharp SEO strategy is crucial to your success.

Understanding B2B buyer behavior:

• B2B buyers spend much more time on research and involves multiple decision makers, challenging your content strategy and making well-crafted, quality content vital.

SEO's Role in Lead Generation:

• SEO is the second most effective channel for lead generation in the B2B segment, second only to email, SEO is the channel with the highest return-on-investment (ROI).

Insights into the B2B buyer's journey:

• 71% of B2B searches start with generic searches. If you don't get found there, who will? Your competitors might. At the same time, B2B buyers conduct 12 searches before engaging with your company.

Key Takeaways:

• Strategies to optimize your SEO to attract and engage B2B customers seeking information.
• Practical insights into how you can use SEO to improve your online marketing strategy and rank better on Google.
• How do you work the 4 cornerstones of SEO and what should you prioritize first.

About the host:

Henning Madsen, CEO and SEO strategist, has worked professionally with SEO for more than 25 years and will share valuable insights from his experience advising Danish and international companies on digital marketing.

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