On-demand webinar

SEO strategy for B2B in 2022

In this Inbound Masterclass, Henning tackles Business to Business and explains why SEO is an essential part of a modern B2B media budget.

Henning Madsen, co-founder of InboundCPH and Head of SEO. Henning was one of the first in Denmark to work with SEO and has been advising Danish and international companies since 1997.

On-demand: SEO strategy 2022

B2B

On-demand

Price

Per participant

Free of charge

On-demand webinar

Yields

In the webinar you will learn:

Why SEO is necessary for B2B companies
How you can use SEO to get more leads and customers
What tools and technology can help you
Why Google is a business-critical part of your marketing mix
Which focus areas you as a manager should prioritize

Who is it for?
The webinar is especially aimed at managers and decision makers in Marketing + IT + Sales

10:00

Welcome and short introduction

10:05

Why is SEO important for B2B companies?

In a time where Corona has put an end to face-to-face meetings and occasionally even contacting potential customers by phone, digital marketing has become a "must win game"

10:30

7-step B2B SEO strategy

To meet the almost explosive increase in B2B search terms, we have analyzed the most successful SEO strategies and gathered the 7 most important ones in this webinar where we cover: Technical SEO, target audience, keyword strategy, front page and landing page optimization, topic clustering and digital PR - and then repeat, repeat, repeat.

11:05

Review of Case

At the end of the webinar we show a B2B case, namely Atea.dk which has experienced an increase in revenue of more than DKK 200 million. over the past 3 years.

11:15

Offer free competitor and industry analysis

As part of this webinar, you will be offered a free competitor and industry analysis to see how your business is performing on Google, with the opportunity to get an objective assessment of your growth potential by implementing a targeted SEO strategy.

11:20

Rounding off

Presenter

Henning Madsen

Leading the webinar is Head of SEO Henning Madsen. With professional passion, humor and commitment, he has worked and taught for 20 years with one goal in mind: to ensure the success of businesses - large and small - across the country through insight-based, data-driven strategies.

The customer portfolio includes digitally ambitious companies such as Spies, Jem & fix, Aller, Berlingske, Kamstrup, Oticon, Trollbeads, ILVA, TV2, Stylepit, Blockbuster and DFDS.

What leaders say

" Super important and exciting communication of the focus areas I need to prioritize. At Berlingske, we are experiencing increasing demands from our advertisers, and by strengthening our SEO efforts, we can ensure them a higher return on their campaigns. "

" Professionally solid seminar. Easy to understand communication and good metaphors. Thank you for taking the time to answer questions - and for keeping the number of participants at a level that ensured that there was room for immersion and interaction. "

" Super seminar at eye level with a good progression. The new study showing when it makes sense for us to address SEO so that efforts are properly prioritized and profitability is highest was very interesting. "