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LinkedIn advertising

LinkedIn can be said to be a social media for business. With a user on LinkedIn, you can make yourself visible for professional purposes, compared to the social media Facebook. LinkedIn advertising enables you to sell your products through LinkedIn, collect leads, etc.
Josephine Ludvigsen</trp-post-container
Josephine Ludvigsen</trp-post-container
Partner & Head of Social

4 facts about LinkedIn

  1. LinkedIn is a social media platform founded on May 5, 2003
  2. LinkedIn's CEO is Jeff Weiner
  3. LinkedIn's headquarters are located in Mountain View, CA
  4. LinkedIn has 8700 employees

LinkedIn as a medium

The big difference between LinkedIn and Facebook is that LinkedIn is basically used more professionally. You won't see vacation photos, wedding photos and various status updates about your "friends'" everyday life on LinkedIn in the same way.

Instead, you will find that LinkedIn users have a more professional behavior on the medium. They are at work when they go through their feed and look at the content with professional eyes, as the feed is basically filled with industry news, job postings, trends, etc.

One of the great advantages of LinkedIn is that it allows you to reach decision-makers more directly.

What is LinkedIn advertising?

As with other media, you can also use LinkedIn to advertise. If you want to contact B2B customersYour ads on LinkedIn are exposed to users even if they have not requested it. Thus, LinkedIn advertising can be categorized as push marketing as you pay LinkedIn to show your ads to their users.

By advertising on LinkedIn, your content is exposed to users who may be highly relevant to you, but who may be hard to catch on other media.

If your company is not visible on LinkedIn, you are missing out on 1.4 million professional Danes who use LinkedIn, where there should probably be someone interested in your product or service.

Benefits of LinkedIn advertising

The benefits of using LinkedIn as a B2B company to run ads are many. Some of the benefits of LinkedIn advertising are obvious, such as the targeting possibilities and that you can better reach B2B audiences compared to other platforms.

New members are constantly joining LinkedIn, so almost regardless of your industry, your audience on LinkedIn will grow, which is why LinkedIn advertising is becoming more and more effective.

LinkedIn advertising in the form of lead ads is particularly effective, so if you're a B2B company that hasn't started using it, you need to get started! The potential is enormous.

Disadvantages of LinkedIn advertising

There are always pros and cons that need to be weighed up to assess whether an activity like LinkedIn advertising is a good investment. One of the disadvantages of LinkedIn advertising is that click prices are expensive - typically quite a bit more expensive than Facebook advertising and Google Ads.

Read more about LinkedIn marketing.

Josephine Ludvigsen</trp-post-container
Josephine Ludvigsen</trp-post-container
Partner & Head of Social
See author
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