What is Google Analytics?
Google Analytics is a free analytics and reporting tool that can give you valuable insights into your business, your customers and your ad campaigns. The insights allow you to assess the impact of your work, strategies and digital presence, so you can develop a concrete action plan to improve your performance and increase your revenue.
Among other things, Google Analytics can give you knowledge about how to attract more customers to your website, how to keep customers on your website, how to improve your conversion rateand how to increase the impact of your Google Ads. In other words, you'll learn a lot about the behaviour of your target audience, so you can target your activities more easily.
Get maximum benefit from Google Analytics
At InboundCPH we are specialists in Google Analytics. Based on a thorough understanding of your business and a personal dialogue about your business, we can set up and customise Analytics to give you exactly the information and data you need to realise your full potential.
We set up and customise Google Analytics exactly to your needs, and of course we guide you on how to extract data from Analytics so you can continuously improve your insights and increase your returns. After the setup, we are always available if you have any questions.
With Google Analytics, we can give you insights into your business, your customers and your ad campaigns, so you can continuously evaluate and optimise your digital presence. We can advise you on what data is important to focus on to achieve success, and we can set up Google Analytics correctly and in a user-friendly way, so you can retrieve the data you need yourself.
What you can get from Google Analytics
The data we enable you to get from Analytics can be used for, among other things:
Attracting new customers
Google Analytics can tell you exactly where your visitors are coming from. For example, you can find out how many users find you via a search engine, what users search for to find your website and how much traffic comes from social media. You can also get a wide range of demographic information about your users.
All this information gives a picture of who your website users are and how they find your website. You can use this knowledge to optimise your content to your target audience, and you can use it to get tips on whether there are new keywords you should be found on, and whether there are new user segments you should be reaching.
Improving conversion rates
Google Analytics can give you detailed information about what your users are doing on your website. For example, you can see which products your users are looking at, which products have the highest conversion rate, how many users don't buy anything, and where in the buying process users drop off.
Based on your insights into user behaviour, you can plan how to improve your website in order to conversion rate. For example, buttons need to be placed differently or made more visible, products need to be better described, or the buying process needs to be made more intuitive.
Optimization of Google Ads campaigns
By linking Google Analytics with Google Ads you can track the users who come to your website after clicking on one of your ads. For example, you can see what users do on your website and how many of the users from a given ad take a desired action (such as making a purchase or signing up for a newsletter).
Based on your knowledge, you can identify the ads that are not profitable or do not have the desired impact. You can create new, value-adding ads based on an understanding of the type of ads that have the desired impact on your users, and you can assess in which cases search engine optimization is more profitable than Google Ads.
Retention of potential customers
If you have a search function on your website, Google Analytics can give you information about how many users use the search function, what your users are searching for (and not searching for), and which keywords and search phrases users use in their search.
This knowledge allows you to identify, for example, whether there are products or information on your website that users have difficulty finding, and whether there are products that users demand and that you should therefore have in your regular range.
Training in Google Analytics
Once we have implemented and set up Google Analytics, and once we have tested that everything works as it should, we will guide you in how to use the tool yourself. We explain how to view the data you need, how to interpret the data, and how to take action afterwards to strengthen your business. Of course, we are always available if you have any questions.
When we set up and customise Analytics, we make sure that all data is tracked correctly and that all data is presented in a clear and user-friendly way you can understand. Google Analytics is a free tool, so there are no set-up costs and no running costs associated with it.