They prompt: “Who is the best supplier of [your product] and how are they different from the competition?”
What does the AI answer?
If you don't know, it's high time to find out.
As many as 94% of B2B buyers today use AI in their research phase. The traditional customer journey, where customers clicked around websites and compared themselves, is disappearing. Today, approximately 60% of all searches end without a single click - because the AI delivers the final comparison and recommendation directly in the chat. And ~78% of the purchase decision is already made before the customer even considers making contact.
It's not something that's coming. It's already happening.
And there are two sides to this: If you're not visible in AI models, you'll lose customers you never knew you could win. But the companies that have cracked the code find that AI traffic converts many times better than traditional search traffic.
AI-SEO is becoming a new discipline in digital visibility. Not as a replacement for everything that already exists, but as a crucial layer on top of it.
This webinar is for you if you have strategic and commercial responsibility in a B2B company and don't want to let the competition run away with the AI-driven leads.
Questions?
If you have specific questions or challenges you'd like us to address, please let us know - we try to include as much as possible in the webinar.
Hosts:
Henning Madsen, Co-founder, CEO & Chief SEO Strategist
Keld Bøg, Senior SEO Specialist
Do you have questions about the webinar? Contact Henning for a dialog about the webinar and SEO.
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