In professional services, business has always been driven by relationships, trust and word-of-mouth. But the digital reality has changed. AI models are taking over part of the role of a digital referral network.
A whopping 47 % of B2B buyers starter now their supplier research directly with AI assistants (vs Google, where 43% starts), if you ask B2B buyers how many have had an AI assistant in the buying journey, 94% answer yes. This expands the so-called “Dark Funnel”. Up to 78 % of the buyer journey is completed before the customer makes contact.
The question is: When a potential customer asks ChatGPT for help with a specific challenge in your field, do they mention your expertise or brand? Or does it highlight a competitor who is better at making their knowledge visible digitally?
In this webinar, you'll learn how to master AI SEO to become the authoritative source that AI models highlight. The goal is to land on buyers“ ”Day one list" - the exclusive list of 3-4 brands that 86 % B2B buyers end up choosing from.
It works in practice: The Azets case
It's not just theory. The auditing and consulting company Azets is working on their AI visibility in the “Interim CFO” area and has achieved this within three months:
And most importantly: Leads from AI convert up to 2x better due to higher intent.
In the webinar you'll get answers to:
Who is this webinar for?
For those with strategic and commercial responsibility (CMO, Marketing Director, Partner) in a consultancy, audit, certification or other knowledge-based service company - and who want to ensure your expertise is also found and recommended in an AI-driven world.
Questions?
If you have specific questions or challenges you'd like us to address, please let us know - we try to include as much as possible in the webinar.
Hosts:
Henning Madsen, Co-founder, CEO & Chief SEO Strategist
Keld Bøg, Senior SEO Specialist
Do you have questions about the webinar? Contact Henning for a dialog about the webinar and SEO.
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