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InboundConnect

InboundConnect

It is our pleasure to once again bring together a group of dedicated customers, business partners, and friends of the company for an afternoon filled with inspiration, networking, and good conversation.

InboundConnect is our informal networking event, where we share knowledge, experiences, and perspectives on current marketing and business topics and create opportunities for dialogue and cross-functional connections.

 

Practical information:

Date: Thursday, September 10, 2026
Time: 3:00 p.m. – 6:00 p.m.
Location: InboundCPH, Rosenvængets alle 11, st

 

Tania Ellis (The Social Business Company)- Responsible AI – On Hype, Hope, and Core Business  

AI is no longer just a new tool—it’s a technology that’s changing the rules of the game when it comes to how companies market themselves, communicate with customers, and create value.

Drawing on the latest trends at the intersection of AI and responsible business, Tania Ellis provides a clear overview of the opportunities, dilemmas, and consequences facing marketing and business—from productivity and creativity to AI fatigue, data governance, digital sovereignty, and the growing challenge of building trust in an AI-driven world.

This presentation focuses on how companies can work strategically and responsibly with AI—and use the technology to strengthen competitiveness, trust, and social responsibility. This benefits both society and the bottom line.

Mads Flemming Aunfelt (Predictify Consulting) - What if half of your marketing decisions were based on incorrect data? 

Today, many companies make marketing decisions based on incomplete data. Changes in privacy regulations, limited tracking, and long customer journeys make it increasingly difficult to determine what actually drives results and what merely appears to do so.

In this presentation, Mads shows you how to take ownership of measuring the impact of both digital and offline media investments. With a focus on incremental impact, you’ll gain insight into how to document the real value of your marketing, identify the initiatives that actually drive business growth, and create a stronger foundation for future investments.

At the same time, you’ll gain an overview of the key pitfalls, data requirements, technologies, and skills needed to work professionally with modern impact measurement, based on more than 25 years of experience.

Peter Halling Hilborg (InboundCPH) - Do we influence our AI, or does it influence us the most? 

AI is changing the way we work—but is it also changing us? This talk is about why AI’s favorite animals are owls and why you’re probably starting to sound more and more like a Nigerian without even realizing it.

Behind LLMs lies a complex statistical machine that is a melting pot of external influences. When we are exposed to it, we are therefore also exposed to precisely those invisible biases.

In other words, the presentation is about how AI affects not only our work, but also us as people and employees—linguistically, procedurally, and cognitively.

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We hope you’ll join us at InboundConnect and enjoy an afternoon of inspiration, networking, and professional insights.

Add the event to your calendar here

 

 

Want to get a feel for the format? See highlights and speakers from previous customer events below.

Information

September 10, 2026 at 15-18
InboundCPH, Rosenvængets Allé 11, 2100 Kbh Ø
Price:
Free of charge.

What is InboundConnect?

In a digital age constantly reshaped by change and new challenges, we recognize the importance of creating spaces for reflection, idea exchange and inspiration.

That's why once a quarter we invite our customers and selected connections to InboundConnect,  A professional community where you can discover new perspectives, share experiences and build relationships across industries.

The aim is to strengthen the network we build together, a space where openness, curiosity and insight drive valuable conversations.

In short: A place where we can meet, learn from each other and innovate - together.

 

Previously held events

February 2026

Digital commerce, strategy and future marketing channels combined with networking, case studies and professional discussions.

Presentation:

  • Mikkel Elung (PONG): Is there empathy in your strategy?
  • Carsten Rose Lundberg (Danish Chamber of Commerce): The state of digital commerce: trends, figures and disrupting technologies
  • Peter Halling Hillborg (InboundCPH): Enshittification: When ad platforms are designed to waste your money

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November 2025

A strong speaker program focusing on AI-driven buying behavior, SEO/GEO and how businesses adapt to new digital platforms.

Presentation:

  • Henning Madsen (InboundCPH): The big paradigm shift: AI is changing the buyer journey
  • Rasmus Panduro (Spies): From SEO to GEO: Strategic alignment in an AI-driven age

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June 2025

Focus on AI, data, customer journeys and the evolution of modern digital marketing.

Presentation:

  • Anders Rosenqvist (Maersk): Reality check on AI from the top of Danish marketing
  • Peter Halling Hilborg (InboundCPH): Proxy data & crystal balls
  • Thomas Hartmann Edvarsdsen (InboundCPH): Make it easy - friction in the customer journey

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